Angie and Mike Lee are on the show today to talk about how they built their CBD business from scratch. Soul CBD is a top-of-the-line wellness brand that is dedicated to delivering the highest quality CBD-infused products. They offer everything from capsules to creams, and even treats for your pet. Mike and Angie are a powerhouse brother-sister duo who have very different professional backgrounds, but their skills and passion for wellness complement each other. Angie is a speaker, influencer, podcaster and entrepreneur, and Mike is a world-ranked professional boxer.    Mike and Angie talk about their personal journeys with CBD and what inspired them to go all-in on Soul. They share how they grew from processing and packing orders in Mike’s spare bedroom to now running an eight-figure company. Mike and Angie attribute a lot of their success to the strategic investors that believed in them early on, and their team of industry experts. They highlight some of the difficulties that they’ve faced while launching a CBD brand and ways that they’ve worked through them. We also discuss their marketing strategy, the importance of personal branding, and what sets Soul apart from competitors.    IN THIS EPISODE, WE TALK ABOUT: What Mike and Angie were doing before launching Soul CBD  How Mike applies what he learned as a boxer to being an entrepreneur  Building a strong, successful team  Hitting roadblocks due to the stigma of CBD  Harnessing the power of micro-influencers  The access to metrics and data that DTC companies have  Why you should build your audience before launching a product  The importance of stellar customer service, especially via DMs  Mike’s advice for anyone seeking investors  The secret to why their products are a cut above the rest    RESOURCES Go to mysoulcbd.com and use coupon code CHRIS to Get 15% off. Tag @chriswharder, @angieleeshow, and @officialmikelee, let them know your biggest takeaway from today’s episode, and Angie will send you a pack of Soul CBD gummies.  Text DAILY to 310-421-0416 to get daily Money Mantras or Business Perspective messages to boost your day.     CONNECT WITH MIKE & ANGIE  Follow Angie: @angieleeshow  Listen to The Angie Lee Show   Follow Mike: @officialmikelee  Follow mySoulCBD: @mySoulCBD  Shop Soul CBD: mysoulcbd.com    CONNECT WITH CHRIS Follow Me: @chriswharder Visit My Website: https://chrisharder.me    ABOUT ANGIE & MIKE LEE Angie Lee is a vivacious speaker, influencer, entrepreneur & marketing maven who’s found her soul’s calling in helping women kick ass. She is the Co-Founder of Soul, Author of the upcoming book Ready Is A Lie & creator of a top female personal development & business event, Pays To Be Brave. Her Forbes Top 100 Podcast, The Angie Lee Show, teaches thousands of ambitious women how to own their weird, hack their health & start before they are ready. Mike Lee is a world-ranked professional boxer who has fought in some of the world’s most iconic arenas like Madison Square Garden, Cowboys Stadium & The MGM Grand in front of millions of fans. In 2014 Mike was diagnosed with an autoimmune disease, ankylosing spondylitis, that almost ended his career. In and out of hospitals for over two years he became tired of all the medications and treatments. Mike began searching for all natural alternatives which led him to discover CBD and all of its incredible physical and mental benefits! Using his background in finance and business, Mike felt that creating Soul CBD would be the perfect way to share his knowledge while helping others to defeat whatever battles with pain they may be facing.