Ashley Merrill launched Lunya in 2014 with a conviction that women's sleepwear was overdue for a fresh, modern perspective. As an MBA student wearing her husband's old clothes like pajamas, Ashley realized that although people will spend one-third of their lives in bed, sleepwear still tended to be the most undervalued part of a wardrobe. So, she set out to create a new brand of luxury PJs that were both stylish and functional. Today, Lunya (a play on "lugna," the Swedish word for relaxation) is an entirely self-funded sleepwear line made from sustainable and eco-friendly fabrics. Ashley sat down with Alli and Michael to talk about building a business in service of women, her bid to take over the pajama industry, and innovating the tech-bed game with her FDA-regulated "cooling" fabric. Keep up with Ashley at @ashley__merrill and @lunya.And don't forget to follow @alliwebb for #BTS of Raising The Bar and subscribe and rate us!