Engagement ring company the Clear Cut has sold millions of dollars in diamonds over Instagram's direct messages since launching in 2018. By creating tailor-made jewelry and demystifying the buying process for a new generation, they've disrupted an industry and paved the way to become the next Tiffany & Co. Co-founders Olivia Olivia Landau and Kyle Simon, who met as students at the Gemology Institute of America (aka GIA) and married this year, have grown their business 100% quarter-over-quarter since quitting their day jobs to take on the Clear Cut fulltime. Olivia, a fourth-generation jeweler, and Kyle, a fair-trade diamond mining alum, joined Alli and Michael to talk about how their booming business, the power of organic growth and engagement on Instagram, and redefining a luxury market. Keep up with them @theclearcut and theclearcut.co, and don't forget to follow @alliwebb for #BTS of Raising The Bar and subscribe and rate us! Free shipping on orders over $100 at mejuri.com/rtb ! Produced by Dear Media.