Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

David Aaker: “Father of Modern Branding” and AMA Marketing Hall of Fame® Inductee

David Aaker: “Father of Modern Branding” and AMA Marketing Hall of Fame® Inductee

FromGuy Kawasaki's Remarkable People


David Aaker: “Father of Modern Branding” and AMA Marketing Hall of Fame® Inductee

FromGuy Kawasaki's Remarkable People

ratings:
Length:
51 minutes
Released:
May 27, 2020
Format:
Podcast episode

Description

This week on Remarkable People, Guy Kawasaki interviews David Aaker, hailed the “Father of Modern Branding,” serves as Vice-Chair at Prophet, a global marketing and branding consultancy. He’s a recognized authority on branding, has developed several recognizable concepts including the Aaker brand vision model and has received numerous awards for his contributions to the science of marketing. In 2015, David Aaker was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing.
Released:
May 27, 2020
Format:
Podcast episode

Titles in the series (100)

Guy Kawasaki's Remarkable People features interviews with thought leaders, legends, and iconoclasts such as Jane Goodall, Stephen Wolfram, Margaret Atwood, Woz, Martha Stewart, and Leon Panetta. Every episode will make you a little more remarkable.