51 min listen
David Aaker: “Father of Modern Branding” and AMA Marketing Hall of Fame® Inductee
David Aaker: “Father of Modern Branding” and AMA Marketing Hall of Fame® Inductee
ratings:
Length:
51 minutes
Released:
May 27, 2020
Format:
Podcast episode
Description
This week on Remarkable People, Guy Kawasaki interviews David Aaker, hailed the “Father of Modern Branding,” serves as Vice-Chair at Prophet, a global marketing and branding consultancy. He’s a recognized authority on branding, has developed several recognizable concepts including the Aaker brand vision model and has received numerous awards for his contributions to the science of marketing. In 2015, David Aaker was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing.
Released:
May 27, 2020
Format:
Podcast episode
Titles in the series (100)
Leon Panetta: Presidential Chief of Staff, CIA Director, and Secretary of Defense: This week's Remarkable Person is Leon Panetta. Leon had humble beginnings, his parents were Italian immigrants who owned a walnut farm in the Carmel Valley of California. He's had an impressive career as an attorney, White House Chief of Staff for Bill Clinton, Director of the CIA for Barack Obama, and he was the twenty-third secretary of defense. He authored Worthy Fights: A Memoir of Leadership in War and Peace. He has experienced Washington and American politics from the inside and he's not afraid to share his opinions. He's principled and stood up for his beliefs against power. Leon's story is one that you won't want to miss. Enjoy Guy Kawasaki's Remarkable People podcast with Leon Panetta. by Guy Kawasaki's Remarkable People