36 min listen
Dr. Robert Cialdini: The Godfather of Influence
Dr. Robert Cialdini: The Godfather of Influence
ratings:
Length:
43 minutes
Released:
Jan 15, 2020
Format:
Podcast episode
Description
Bob Cialdini is a professor emeritus at Arizona State University. He influences almost every marketing, evangelism, and sales decision that Guy Kawasaki makes.
His book, Influence: The Psychology of Persuasion, is the guiding light for how Guy conducts business—and in many ways how Guy lives his life.
In short, Cialdini is the “godfather of influence.” He is to changing people’s minds what Martha Stewart is to changing people's lifestyle.
His book, Influence: The Psychology of Persuasion, is the guiding light for how Guy conducts business—and in many ways how Guy lives his life.
In short, Cialdini is the “godfather of influence.” He is to changing people’s minds what Martha Stewart is to changing people's lifestyle.
Released:
Jan 15, 2020
Format:
Podcast episode
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