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Zappos’ Goods for Good Provides Conscious Consumers A One-Stop Purpose Shop

Zappos’ Goods for Good Provides Conscious Consumers A One-Stop Purpose Shop

FromThe Engage For Good Podcast with Alli Murphy


Zappos’ Goods for Good Provides Conscious Consumers A One-Stop Purpose Shop

FromThe Engage For Good Podcast with Alli Murphy

ratings:
Length:
20 minutes
Released:
Mar 4, 2020
Format:
Podcast episode

Description

Launched in November, Zappos’ Goods for Good is a one-stop shopping platform that aims to provide conscious consumers with a place they can shop their values.In this episode of Cause Talk Radio, Megan talks with Anna Copilevitz, Charity Buyer & Project Manager at Zappos about this new platform that curates a wide variety of purpose-focused products, from vegan items to those that give back.Megan and Anna discuss whether there was internal infighting between the cause areas (there wasn’t) and why Zappos decided to go wide instead of deep on making purpose-products accessible to as many customers as possible. While it’s still early days, we learn that the sustainability-focused brands seem to have hit a particular positive nerve among customers and employees.The two also talk about why Zappos made the decision to incorporate purpose into their bread and butter (their products!) through Goods for Good, how they’re integrating storytelling into the platform and Anna’s vision for the future of purpose at Zappos.Links & NotesZappos Goods for Good
Released:
Mar 4, 2020
Format:
Podcast episode

Titles in the series (100)

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.