Many people who identify as true artists struggle with the idea of making money off doing what they love and being called entrepreneurs. How do we start to shift in how we see creative entrepreneurship? Why is it so important to rethink, renew and realign our identities around what we can or cannot build and be? What are some of the dangers of the limiting beliefs creatives have? On this episode, business coach and mindset ninja for creatives, Naphtali Roberts, shares how she helps artists feeling scared to sell what they create get rid of limiting beliefs, and build thriving and aligned businesses.    The heart of a thriving creative business is being consistent, having priorities and having systems. -Naphtali Roberts     3 Things We Learned From This Episode   Don’t get limited by labels (08:14 - 10:26)It’s easy for entrepreneurs to fall into the trap of the negative hustle, where they are working themselves to the bone to fit into the “struggling artist” identity. It’s also easy to be so afraid of the entrepreneur label because it feels like so much more is required. Very often, all it takes is a change in mindset. For example, a freelancer and an entrepreneur are the exact same thing with a different label.    Creativity and good business practices can work well together (17:21 - 21:30)Many creatives have the belief that good creatives can’t be good business owners because they have to be flighty, struggling and in pain all the time. They believe that there has to be sadness and pain and that there can’t be logic and consistency. This in turn drives sadness and depression that’s associated with creative people because those beliefs influence the creative’s unhealthy habits and practices.    Selling what you create isn’t selling out (10:30 - 11:57)Creative people are so often conditioned around the fear of selling out, that they feel like putting a price on what they create means they aren’t a true artist. Ultimately, what we earn from what we make is a reflection of the time and energy we’re putting into something.   Guest Bio-  Naphtali is a business coach, “mindset ninja” for creatives, systems expert and Go-To Gal for born creatives and artists who want to Thrive doing what they love without all the hustle, bustle and burnout. She is a mother, wife to a creative freelancer in the entertainment industry, and host of The Thriving Creative Podcast and Licensed Therapist. Naphtali is a Nero psychology nerd and Coffee Loving Snob who loves that she gets to change the burnout culture of life creatively through her work. For more information visit https://naphtaliroberts.com/ or DM @NaphtaliVRoberts, listen to the Thriving Creative podcast https://naphtaliroberts.com/podcast/ and check out her Facebook Group On Purpose Creatives here.