EP209 - Moosejaw CEO Eoin Comerford Eoin Comerford is the CEO of MooseJaw. An omni-channel outdoor retailer, acquired by Walmart in 2017. In this interview with Eoin we discuss Moosejaw's unique positioning as "The most fun outdoor retailer on the planet" and some of the innovative marketing campaigns Moosejaw has developed. We also explore their omni-channel strategy, rewards program, owned products, and some of the systemic headwinds facing the apparel industry. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 209 of the Jason & Scot show was recorded live from the Etail West tradeshow in Palm Desert on Tuesday, February 25th, 2020. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Google Automated Transcription of the show Transcript Jason: [0:24] Welcome to the Jason and Scott show this is episode 209 being recorded live from the Ito West trade show in Sunny Palm Desert, on Tuesday February 25th 2020 I'm your host Jason retailgeek Goldberg and unfortunately Scott was unable to join us this week so you get twice the Json for half the usual price but as always when Scott ditches me we make up for it by having a particularly awesome guest so I'm thrilled to welcome to the show Owen Comfort who's the CEO of Moose Jaw. Eoin: [1:01] Thank you thank you for having me. Jason: [1:03] I'm super excited to have you I feel like I'm somewhat familiar with Moose Jaw and we can maybe get into that later but the for our audience that isn't familiar can you give us the snapshot on who most joyous. Eoin: [1:17] Sure Musha is the most fun outdoor retailer on the planet, according to our moms we have actually been around for almost 30 years started in brick-and-mortar retail but now we're one of the top online players and outdoor retail so hiking camping apparel equipment all that great stuff, we have it we sell it and we actually still a brick-and-mortar retail we're in four states 11 soon-to-be 12 stores and we were purchased by Walmart a few years ago to help them grow their online presence when we're not calm. Jason: [1:46] That's awesome and so I would assume that in addition to being the world's most fun outdoor retailer you're also the most fun Walmart that's I. Eoin: [1:53] Oh by far yes in fact there is if you if I look at the zoom meetings the number of Moose Jaw bumper stickers versus even Walmart bumper stickers I see on laptops is huge. Jason: [2:06] That is awesome you're dominating the spark. Eoin: [2:09] Dominating this park. Jason: [2:10] Okay and you guys started in Michigan so all my in-laws are from Michigan so they like they grew up as a multi-generational Moose Jaw family. Eoin: [2:19] Awesome thank you for their business. Jason: [2:20] And then yeah and then we moved to Chicago and you were accommodating enough to then open a store. Eoin: [2:28] We we follow you wherever you go. Jason: [2:30] And so if I put in a move I'll let you know I'll try not to do Hawaii or something super expensive. Eoin: [2:35] Maybe I. Jason: [2:37] Although maybe I take that back and before we jump in with any more listeners always like to know a little bit about the background of our guests like how did you come to be the CEO of the world's funniest outdoor retailer. Eoin: [2:50] Well I've been in e-commerce for about 20 years which I just realized which is. Jason: [2:55] So you started when you're like 5 years old. Eoin: [2:57] Examine oh it is I was yes I was amazing as a five-year-old but no it's been it's been a wild ride actually I started out as a mechanical engineer which makes total sense because we're all about numbers in this business I that's what I love about this business it's absolutely a numbers game but now I get in