EP 233: Creating Scale With A Single Offer With Membership Guys Co-Founder Callie Willows

EP 125: Writing Content For Results with Content Direction Agency Founder Lacy Boggs: Lacy Boggs shares how her content marketing has evolved to focus on producing clients--not just email subscribers. Plus, she shares why she's asking for more referrals and hanging out where your ideal clients hang out. by What Works

45 min listen

EP 126: Navigating The Process Of Rebranding & Repositioning with Truce With Food Creator Ali Shapiro: Ali Shapiro, MSOD, certified holistic health counselor, and founder of Truce with Food® talks about her recent rebranding and repositioning of her business--including the customer research she did, how she navigated the political implications, by What Works

43 min listen

EP 124: Co-Writing A Book To Grow Your Brand With Being Boss Author Emily Thompson: Find out what works for Emily Thompson, founder of Indie Shopography, co-host of the Being Boss podcast, and co-author of Being Boss: Take Control Of Your Work + Live Life On Your Own Terms. by What Works

39 min listen

EP 139: Getting The Best From The People Who Work For You With Eventual Millionaire Founder Jaime Masters: Jaime Masters is a business coach and host of the Eventual Millionaire blog and the going-on-seven-years podcast series. In this episode of What Works, Jaime walks us through her process for hiring and keeping employees happy. by What Works

45 min listen

EP 132: Choosing The B Corp Life with Buzz Food Truck Founder Michael Sirianni: Today on What Works, we welcome Michael Sirianni, owner of Buzz, a mobile rock-and-roll inspired sandwich shop serving the Lancaster, Pennsylvania community. But Buzz is about so much more than egg and cheese sandwiches: as a B Corp certified business,... by What Works

43 min listen

EP 130: Crafting Communities–And Happier Businesses–Both Online And Offline With Happy Startup School Co-founder Carlos Saba: Carlos Saba, the co-founder of Happy Startup School, shares what worked for getting his new business off the ground, how he's translated local events into global success, and how "engineered serendipity" plays a big role in the work they do. by What Works

51 min listen

EP 148: Building For Business & Life With Your Spouse with Productive Flourishing’s Charlie Gilkey & Angela Wheeler: Ever thought of starting a business with your spouse? It takes strong boundaries, vision, and understanding to do it right: something that Charlie Gilkey and Angela Wheeler, founders of Productive Flourishing, by What Works

49 min listen

EP 138: Establishing Authority With Standout Content On Instagram With Achieve Fitness Founders Lauren & Jason Pak: Lauren and Jason Pak are the cofounders of Achieve Fitness, a gym based in Boston, Massachusetts. While personal fitness is what they do, their why is even more compelling. This husband-wife team set out to change the industry: they want to make the fi... by What Works

37 min listen

EP 129: Building a Client Pipeline With Communication Rebel Founder Dr. Michelle Mazur: Dr. Michelle Mazur talks about how her 3 Word Rebellion framework is making it easier to attract--and sell to--her most ideal clients. by What Works

49 min listen

EP 133: Building A Business In The Feminine Economy With Sister Founder & Director Jennifer Armbrust: Do you think there’s a better way to approach your work than just hustling hard? Jennifer Armbrust, founder of Sister and Feminist Business School, would argue there’s a more feminine way to build and grow your business. by What Works

44 min listen

EP 127: Getting Lean For More Meaningful Growth With Textile Design Lab Founder Michelle Fifis: Michelle Fifis, founder of the Textile Design Lab, shares how she's made her membership-based business more lean-and-mean over the last year--and increased profitability at the same time. by What Works

31 min listen

SPECIAL: Changing Your Name After 10 Years of Building A Personal Brand With What Works Host Tara McMullin: When I got married 11 years ago, I was depressed, ashamed, and feeling like I had no opportunities left — in the way only a 25-year-old can feel. I had always planned to keep my maiden name, which was Seefeldt, by What Works

5 min listen

EP 128: Melding Disparate Passions with Herbalist & Spaceship Builder Lisa Akers: Lisa Akers is both a spaceship builder and herbalist (really!) While this might sound like an unusual duo, Lisa demonstrates just how closely the two are related -- and how she balances working as an engineer and working as an herbalist. by What Works

39 min listen

EP 145: Developing, Manufacturing, & Marketing An Innovative Product With Têra Kaia Co-Founder Bridget Kilgallon: On today’s episode of What Works, Bridget Kilgallon, cofounder of Arêt Basewear, a collection of minimal basewear for the outdoorswoman, openly shares her journey bringing a physical product to market. From hand-sewing and testing the first top to part... by What Works

43 min listen

EP 137: Transitioning Into Intrapreneurship While Maintaining Your Mission With &yet Chief Of Strategy Sarah Bray: Have you ever felt that you could never work for someone else, other than yourself? Sarah Bray, entrepreneur, author, and digital strategist, felt the same. That is: until she saw how she could give more life to her ideas by working on a team. by What Works

41 min listen

EP 134: Realizing Your Idea Is So Much Bigger Than You Imagined With Startup Pregnant Founder Sarah K Peck: Sarah Peck is a writer and the host of Startup Pregnant, a weekly podcast where she explores and reimagines what parenting, entrepreneurship, work, and motherhood looks like. Listen to this episode of What Works to hear more about Sarah’s journey in la... by What Works

41 min listen

EP 143: Licensing Your Signature Work With Momtography® Creator Beryl Ayn Young: Today’s guest, Beryl Young, returns to the podcast -- and this time, she’s sharing everything behind licensing her signature work, Momtography®. So far, Beryl’s licensed twelve teachers, with plans to expand to all 50 states in the U.S. in the future. by What Works

35 min listen

EP 147: Scaling Mental Health Services With Move Forward Counseling Founder Alison Pidgeon: Sometimes, the way you’ve worked for years doesn’t work anymore. Life changes and responsibilities shift. That was the case for Alison Pidgeon. As the former director of two outpatient clinics, Alison started feeling the itch to go out on her own. by What Works

33 min listen

EP 144: Centering Women Of Color In The Outdoors with Color Outside Founder Nailah Blades Wylie: As a new mom and a newcomer to Salt Lake City by way of San Diego, Nailah Blades Wylie sought community and adventure to reconnect with herself. That’s why she founded Color Outside, a meetup-turned-travel company for women of color who are ready to cr... by What Works

38 min listen

EP 136: Playing Big With A Boutique Music Licensing Company with Catch The Moon Music Founder Cathy Heller: On this week’s episode, we talked with Cathy Heller, songwriter and President of Catch The Moon Music, a songwriting agency for T.V., ads, and film based out of Los Angeles. In our conversation, she shares where her love of music stems from, by What Works

45 min listen

EP 131: Optimizing What Works For Your Small Business With Oki Doki Co-Founder Marie Poulin: Marie Poulin, co-founder of digital agency Oki Doki, talks about product evolution, hybrid product/service delivery, and how she is optimizing her business based on what works. by What Works

49 min listen

EP 150: Juggling A Jeweler’s Business Model with Designer Christy Natsumi: The jewelry trade isn’t always known for its sustainability -- especially when it comes to sourcing diamonds. Today, that’s changing because jewelry designers like Christy Natsumi are making conscious choices to source diamonds and gemstones from vendo... by What Works

41 min listen

EP 135: Growing A Truly Sustainable Business With Art & Eden Founder Susan Correa: After two decades in the fast fashion industry, Susan Correa decided to leave her career as the sole breadwinner of her family to pursue a more sustainable approach to fashion. Today, Susan is the founder of Art & Eden, by What Works

26 min listen

EP 173: Investing In Physical Products With Inkwell Press Founder Tonya Dalton: The small business landscape is constantly evolving. At What Works, we've noticed 5 key trends start to take on a life of their own--and we predict they'll play a huge part in shaping 2019 for small business owners. by What Works

40 min listen

EP 141: Making Clients Comfortable With Uncomfortable Subjects With Financial Behaviorist Jacquette Timmons: Financial behaviorist Jacquette Timmons helps people talk about uncomfortable things. One of the ways she does that is through The Comfort Circle™, an intimate gathering where she walks her guests through curated topics about money and life over a thre... by What Works

39 min listen

EP 152: Reinventing Your Product–Twice–with Freshbooks Co-Founder Mike McDerment: Mike McDerment, FreshBook’s cofounder and CEO, joins the podcast today to talk about how he structured his design agency to create more time to work on FreshBooks, why they used a secret company to test new features before launching them to the FreshBo... by What Works

34 min listen

EP 151: Doing More With Less With SystemsRock Founder Natasha Vorompiova: Natasha Vorompiova wants to help you amplify your impact through systems. That might look like organizing and optimizing your inbox or clarifying how your business operates. But Natasha isn’t just passionate about systems: she’s always looking for ways... by What Works

43 min listen

EP 160: Finding New Customers Without Marketing Your Life Away with Lagom Body Co Founder Kristen Runvik: More than 44 million Americans have a side hustle to earn extra money for living expenses, savings, and investments. But having a side hustle doesn’t necessarily mean you have a plan for quitting your job and going full-time with your business. by What Works

40 min listen

EP 155: Small Business Owners Get Honest About Fear: Underneath their ambitious and confident facades, small business owners experience quite a bit of fear. Since our goal is to bring you honest conversations about what it really takes to run a small business, by What Works

56 min listen

EP 154: Exiting One Business And Starting Another With Jadah Sellner: When you find what works in your business, you want more of that. But what happens when you reach success and realize that you want something else? Today’s guest, Jadah Sellner, can tell you more about that. by What Works

37 min listen

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EP 233: Creating Scale With A Single Offer With Membership Guys Co-Founder Callie Willows

EP 233: Creating Scale With A Single Offer With Membership Guys Co-Founder Callie Willows

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