What is it about runners and data? Do we love data because it’s simply the most tangible evidence of our abilities? Is it just another way to extend our run experience by reliving a race or training run? Or is it something more, something that can actually change us into even better runners for the rest of our lives? Today, on Run to the Top Podcast we will speak with Magnus Jonsson, co-founder of Racefox, a wearable, artificial intelligence platform that responds to your running style and gives immediate feedback on how you can run better, faster, more effectively, and with fewer injuries. Artificial intelligence may sound like something from outer space but, of course, it is with us every day and affects our lives in many ways. Magnus and his company have gone even farther into coaching runners via artificial intelligence. Algorithms, technology and science take us into a new dimension that allows immediate interpretation of massive amounts of data and classification of that data into personal information that can be used for immediate improvement as you run. This real-time coaching can help us stay injury free and improve incrementally by making focused changes, unique to our own bodies, whether elite or beginner. It’s not as unbelievable as it may sound. Listen as we delve into Magnus’ and Racefox’s world of artificial intelligence and improved running.