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    Tracksmith: Unapologetically Premium (feat. Matt Taylor, CEO)

    Tracksmith: Unapologetically Premium (feat. Matt Taylor, CEO)

    FromFuture Commerce Podcast: eCommerce, DTC and Retail Strategy

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    Tracksmith: Unapologetically Premium (feat. Matt Taylor, CEO)

    FromFuture Commerce Podcast: eCommerce, DTC and Retail Strategy

    ratings:
    Length:
    76 minutes
    Released:
    Nov 1, 2019
    Format:
    Podcast episode

    Description

    A NEW FORMAT. BOOM! In part 1 of #132: Matt Taylor created something special when he created Tracksmith. Based on heritage and collegiate styles, Tracksmith has redefined outdoor apparel in a space that is dominated by household names and global retailers. In the second half: LVMH bids on Tiffany and Sucharita Kodali of Forrester gives us the low-down on 180-year-old brand.
    Released:
    Nov 1, 2019
    Format:
    Podcast episode

    Titles in the series (100)

    Are you looking for eCommerce insights, strategy, or operational advice for your eCommerce business? Future Commerce is the leading podcast for founders and operators alike who aren't looking for the next conversion rate optimization tip or how to execute a playbook. It's for those who yearn for something deeper than CRO and PPC. Each week our hosts Phillip Jackson and Brian Lange ask hard questions to founders and executives at successful brands and how they turned their 'making money online' approach into a thriving business. Weekly essays, blogs, show notes, full transcripts, and quarterly market research reports are available at https://futurecommerce.fm