This week, we celebrate Martin Guitars' 190th anniversary by talking to Thomas Ripsam, the famed company's CEO and President. We talk about how Thomas - an outsider to the MI industry but a passionate musician and skilled business leader - landed the job at Martin a few years ago. We discuss some of the many challenges that Martin faces as it looks to grow its audience, plus topics like sustainability, tonewoods, TikTok, and so much more.  As you'll hear, Thomas is a music fanatic. Before working at Martin, he took a guitarbuilding class from Dennis MacPherson and he's released a couple of albums under the moniker, Seeds of Imagination (Spotify link). To commemorate their 190th anniversary, Martin just re-launched their D-19 series. (This was announced just after our conversation so it didn't come up.) If you enjoy this episode, please leave us a review on Apple Podcasts and consider joining the Fretboard Journal's new Patreon page. Subscribe to the Fretboard Journal: https://shop.fretboardjournal.com/products/fretboard-journal-annual-subscription Get a discounted digital subscription and get our 52nd issue immediately:  https://shop.fretboardjournal.com/collections/downloads/products/fretboard-journal-digital-subscription-offer Our podcast is sponsored by Mike & Mike's Guitar Bar, Peghead Nation (use the promo code FRETBOARD and get your first month free or $20 off any annual subscription); and Stringjoy Strings (get 10% off your order with the FRETBOARD discount code). This episode is also sponsored by iZotope. Use the discount code FRET10 to save 10% off off your Izotope order. You can also get 10% off your Native Instruments software at Native-Instruments.com with code RUIN10. Some restrictions apply.