This week, JHS founder Josh Scott joins Jason to talk about guitar media, following your passion, marketing, work/life balance and so much more. We talk about how JHS was founded, the JHS Show on YouTube (and the work that goes into it), guitar media, printed matter in 2024, events, social media, the enduring power of Facebook (and paper books!), marketing advice, and more. We also talk about JHS's participation in the Mid South gravel bike festival. (Rumor has it, we'll be teaming up with JHS and Mid South for a fun bike ride at the 2024 Chicago Fretboard Summit 2024. Inquire within.) Subscribe to the Fretboard Journal print edition and reserve your copy of Fretboard Journal 54:  https://shop.fretboardjournal.com/products/fretboard-journal-annual-subscription This week's show is sponsored by: StewMac: https://stewmac.sjv.io/R5jvRR (Affiliate link) Collings Guitars & Mandolins: https://www.collingsguitars.com Mike & Mike's Guitar Bar: https://mmguitarbar.com Izotope: https://www.izotope.com (Use the code FRET10 to save 10%) Stringjoy Strings: https://stringjoy.com (Use the code FRETBOARD to save 10% off your first order) Peghead Nation: https://www.pegheadnation.com (Get your first month free or $20 off any annual subscription with the promo code FRETBOARD at checkout). Love the podcast and want to support it? We have a Patreon page just for Fretboard Journal fans and loaded with bonus content. https://www.patreon.com/Fretboard_Journal