22 min listen
Venmo, GoFundMe, Guns, Brands And Charities
Venmo, GoFundMe, Guns, Brands And Charities
ratings:
Length:
29 minutes
Released:
Oct 23, 2019
Format:
Podcast episode
Description
In this episode of CauseTalk Radio, Megan and Joe discuss all sorts of social impact, top-of-mind happenings including:A cautionary tale of how Carson King inadvertently turned Venmo into a massive fundraising platform for a children’s hospital and grabbed brand love (then hate) along the way from Busch Lite.How charities have a love/hate relationship with GoFundMe and how some have even turned the platform into a springboard into the creation of a brand new charity (albeit one that’s building a wall along the U.S./Mexico border).How consumers are turning to activism in the face of government inaction and mistrust and how brands like Levi’s and DICK’s Sporting Goods want a piece of that pie.A new study that debates whether it’s best to share facts or stories to convey an important messageMuch more!Links & Notes How Busch Lite’s Donation To Children’s Hospital Took The Wrong TurnWhen GoFundMe Gets Ugly (The Atlantic)Kellogg Research: Facts vs. StorytellingCEO Letter On Gun Control
Released:
Oct 23, 2019
Format:
Podcast episode
Titles in the series (100)
1: Facebook cause marketing requires horse sense: Facebook will roll out Timeline for brands at the end of the month. Joe, Megan and John discuss how this could potentially be used for sharing cause marketing stories even more effectively in this medium. by The Engage For Good Podcast with Alli Murphy