In episode 171, Kestrel welcomes Anabel Maldonado, the founder of The Psychology of Fashion™, to the show. A platform that explores why we wear what we wear, and the relationships between emotions, personality and aesthetic, The Psychology of Fashion™ also examines current issues in the fashion industry through the lens of psychology. “You know, if we get away from this sort of like trends just because, buy it because all these people have it — if we think about who we are, why we like what we like, the way that fashion actually can be powerful for us, I think we’re going to buy less but buy better, and invest in things because we’re sure.” -Anabel Maldonado, Founder of The Psychology of Fashion™ On this show, Anabel shares more on her background, and how she has fused her interests to build The Psychology Of Fashion™. When she realized she wanted to build this platform and write about these topics together, she started a research project, to develop a framework to better talk about fashion through the lens of psychology. The below thoughts, ideas + organizations were brought up in this chat: “We believe that personal style is not random. The clothes that feel best tap into our truest qualities, are a consequence of our different inner needs, and reflect our most deep-seated narratives about ourselves.” “6 Reasons Why Fashion Is Losing Its Appeal” on The Psychology Of Fashion Alain de Botton, writer and philosopher who has inspired Anabel “It’s funny because it’s not just about the optical effect or making an impression on others — it’s about triggering a certain mindset in yourself.” Enclothed Cognition: how clothes affect your cognitive process, anything cerebral (thinking, feeling, anything that happens in the brain) “Self knowledge is the antidote to mindless consumption.” Big 5 Personality Test PSYKHE, a new e-commerce platform Anabel is launching, that is powered by personality science, machine learning and the psychology of fashion. Article in the Washington Post Kestrel referred to, “Kamala Harris embraced black. That was both unremarkable and theatrically powerful.”