65 min listen
"You See the Glory, But You Don't Know the Story" w/ Audrey McLoghlin, Grayson
FromFuture Commerce Podcast: eCommerce, DTC and Retail Strategy
"You See the Glory, But You Don't Know the Story" w/ Audrey McLoghlin, Grayson
FromFuture Commerce Podcast: eCommerce, DTC and Retail Strategy
ratings:
Length:
65 minutes
Released:
Dec 27, 2019
Format:
Podcast episode
Description
After the birth of her daughter, the creator of cult brand Frank and Eileen saw the world a little differently. Women are superheroes and Audrey McLoghlin wanted to create a shirt just for them. Grayson is the result of her 5 year consideration on building a new brand from the ground up. In this episode, we talk about how to create a sustainable business with a B2B component in the new DTC era, how to play the long game, and how to join the “hundred club” — owning 100% of the business. Listen now!
Released:
Dec 27, 2019
Format:
Podcast episode
Titles in the series (100)
Conversational Commerce: Google I/O: Phillip and Brian cover the Google I/O 2016 announcements and how they all seem to enable conversational commerce. by Future Commerce Podcast: eCommerce, DTC and Retail Strategy