We often fall in love with our own ideas.  When we have time and money invested in an idea, it becomes hard to walk away.  But if you have been doing it for a while and it is not working, it is probably not going to work.  Rethink how you are doing things. What do you have going on that is not working right now? I admit, guys tend to be stubborn about hanging onto ideas, even if they are no longer working.  One of the best ways to examine your ideas is to get experts around you. Sit in a room with a mastermind group, talk to employees and customers, work with someone who knows more than you do. Make sure you are not sticking to an idea that no longer works.