When it was time to think about the cover - the whole design package - for my NEW BOOK, Creative Calling, I knew I wanted it to be something different. After all…see if you follow me here… it’s just wrong to make a book about creativity with just any old trend, cliche book cover.  Instead, the package needed to embody the ideas within. So when we approached this design challenge of hard bound book, it had to meaningful, beautiful, AND stand out in a sea of other books on the shelf.  No small task…     And consider this:  you know that this isn’t just a nice story about the book cover.  This is a metaphor for any creative challenge.  Like every episode of podcast is full of practical advice….this is the real life story of ups and downs on this process...on how we struggled to overcame the challenge front of us… with costs, design options, time, publisher feedback, and other real-life constraints.  In short of EVERY CREATIVE PROCESS.  I’ve included 2 live-recorded phone calls with the designers on the project, Lou and Vasco, so you get their take on the creation process, challenges, the concepts behind what we set out to create…and where we ended up.    Enjoy! Today's episode is brought to you by CreativeLive. CreativeLive is the world's largest hub for online creative education in photo/video, art/design, music/audio, craft/maker and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world’s top experts -- Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.