32 min listen
MZ Wallace's Lucy Wallace Eustice: 'Technology has empowered the customer in incredible ways'
MZ Wallace's Lucy Wallace Eustice: 'Technology has empowered the customer in incredible ways'
ratings:
Length:
36 minutes
Released:
Aug 7, 2019
Format:
Podcast episode
Description
When Monica Zwirner and Lucy Wallace Eustice joined forces to start their own company in 2000, they were on a mission to create beautiful, functional, luxury bags. After carefully sourcing their materials and manufacturers, the pair chose to launch their brand, MZ Wallace, by opening and operating a store, which in turn gave them direct access to the customers and their feedback. Just a few short years later, in 2004, the brand launched its e-commerce operation, continuing to operate as a direct-to-consumer brand years before the concept became buzzy. Now, almost 20 years later, MZ Wallace is continuing to build on its direct roots. It now gets customer feedback largely from Facebook, versus face-to-face; it still believes in brand transparency; and it's kept physical retail a central component of the business. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Wallace Eustice to discuss how MZ Wallace has evolved since 2000, why the brand won't be sold anytime soon and how technology has impacted the larger fashion industry.
Released:
Aug 7, 2019
Format:
Podcast episode
Titles in the series (100)
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