As a logo designer you’ve probably been approached by companies who have names that are far from perfect… they’re too long, hard to say, or just don’t properly represent the brand. You’ll likely want to help them improve, but where do you start? What does an expert brand naming service look like?
In this episode Ian interviews Jeremy Miller to find out. Jeremy is the author of the new book Brand New Name, and the founder of Sticky Branding who help business’ grow a remarkable brands.
Full show notes and episode transcription can be found here: https://logogeek.uk/podcast/creating-a-brand-name/
Books & Resources Mentioned 
Sticky Branding – Website | Instagram | Twitter | LinkedIn Group | Facebook
Brand New Name – Buy on Amazon US | Amazon UK
Sticky Branding – Buy on Amazon US | Amazon UK
4 Disciplines of Execution – Buy on Amazon US | Amazon UK
Lords of Strategy – Buy on Amazon US | Amazon UK
Playing to Win – Buy on Amazon US | Amazon UK
Any book written by David Aaker – Buy on Amazon US | Amazon UK
iWantMyName – To check domain availability.
KnowEm – To check brand name availability on over 575 popular social media networks.
Thank you to the sponsor, FreshBooks
I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.