Joe DeMaria talks about his journey and how he helps experts turn their expertise into courses.  If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/357. Here’s a glance at what you’ll learn from Joe DeMaria and Joe Polish in this episode:  How to stop procrastinating and take actions that can transform your life and business AND how to have some of the best mentors help you achieve your goals. Secrets to packaging your expertise and knowledge into a course people want to buy (PLUS: The biggest reason why 80% of people never get started, and how to overcome this). The STEP BY STEP way to structure your course - Joe shares the “M.E.C.E. Principle” for ensuring your course contains everything it needs to help your customers and students reach MASTERY. One simple 3-part system that Joe DeMaria discovered from Sean Stephenson that completely shifted the way Joe created courses, helped him learn almost anything more effectively and turned his fear (and his students fear) of presenting into cool, collected, confident poise. The most important attitude for success and longevity in business and life when you’re going through your toughest challenges, facing your biggest obstacles and dealing with overwhelming levels of fear and loss.