18: Choosing a Pricing Model

FromUnder the Radar

Start listening View podcast show

18: Choosing a Pricing Model

FromUnder the Radar

ratings:

Length:

29 minutes

Released:

Mar 11, 2016

Format:

Podcast episode

Description

Considering paid-up-front, freemium, ad-supported, and completely free business models for David's newest app.

Released:

Mar 11, 2016

Format:

Podcast episode

Titles in the series (100)

From development and design to marketing and support, Under the Radar is all about independent app development. It's never longer than 30 minutes. Hosted by Marco Arment and David Smith.

Skip carousel

Under the Radar 6: How to Become a Programmer: Our origin stories and tips for beginners to get started. by Under the Radar
29 min listen
Under the Radar 7: Building New Features: How we design, build, and ship new features in our apps. by Under the Radar
28 min listen
Under the Radar 13: External Dependencies: Weighing the costs of external dependencies in the wake of the Parse shutdown announcement. by Under the Radar
30 min listen
Under the Radar 1: Adapting to the Market: How independent iOS app developers can find ways to thrive in a highly competitive, commoditized App Store. by Under the Radar
27 min listen
Under the Radar 2: Time for Swift: Why we haven't adopted Swift yet, when we might, and whether we should expand into additional platforms instead. by Under the Radar
28 min listen
Under the Radar 9: State of the Apple Watch: Where Apple Watch development stands today, and what could improve it in the future. by Under the Radar
30 min listen
Under the Radar 24: Should You Register for a WWDC Ticket?: The value of a WWDC ticket — or going to San Francisco without one. by Under the Radar
29 min listen
Under the Radar 18: Choosing a Pricing Model: Considering paid-up-front, freemium, ad-supported, and completely free business models for David's newest app. by Under the Radar
29 min listen
Under the Radar 8: Vacation: Avoiding burnout, minimizing self-imposed stress, and taking vacations. by Under the Radar
26 min listen
Under the Radar 33: iOS 10: Following on from last week's discussion of the newly announced changes to watchOS 3, this week we dive into iOS 10. We discuss what changes are especially relevant and how we think we might adopt them. by Under the Radar
29 min listen
Under the Radar 14: Linux Servers for App Developers: An introduction to running your own Linux servers. by Under the Radar
30 min listen
Under the Radar 3: Ergonomics: Ensuring your work setup is as comfortable as possible for long-term use and reducing the risks of developing RSI. by Under the Radar
28 min listen
Under the Radar 39: Lightning Round 1: Quick takes on eight topics submitted by listeners. by Under the Radar
30 min listen
Under the Radar 5: Managing Feedback: Considering feedback and feature requests from beta testers and customers. by Under the Radar
26 min listen
Under the Radar 16: Designing for Misuse: Accommodating unexpectedly heavy usage, basic web security, and avoiding user-generated spam. by Under the Radar
29 min listen
Under the Radar 19: Improving the App Store, Part 1: In the first of a two-part series, we discuss whether the App Store needs improvement for our benefit, or whether it's working well enough for Apple and customers already. by Under the Radar
29 min listen
Under the Radar 12: Apps With Personality: Apps with personality vs. neutral voices, and whether independent developers should project a corporate image. by Under the Radar
30 min listen
Under the Radar 29: Numbers and Analytics: Using data, market research, and analytics to improve your apps and better allocate your time. by Under the Radar
29 min listen
Under the Radar 21: App Store Rejection: Tips on avoiding rejections by Apple's app-review staff and what to do when your app get rejected. by Under the Radar
30 min listen
Under the Radar 25: The Calm Before the Storm: What to do (and not do) in the few months before WWDC. by Under the Radar
29 min listen
Under the Radar 4: Unexpected Complexity: Handling unexpected complexities, and deciding whether to tackle complex problems. by Under the Radar
28 min listen
Under the Radar 37: Code Reuse: Creating and managing shared code, using Git submodules effectively, and whether to open-source your libraries. by Under the Radar
29 min listen
Under the Radar 10: Designed by a Programmer: Getting by without a designer, and programmatic drawing of image assets. by Under the Radar
29 min listen
Under the Radar 42: Getting Next Year's Customers: Lessons from Vesper's shutdown and strategies to navigate the difficult environment for paid apps today. by Under the Radar
29 min listen
Under the Radar 20: Improving the App Store, Part 2: In the second of a two-part series, we discuss some specific ideas on how the App Store could realistically be improved. by Under the Radar
30 min listen
Under the Radar 22: Version Control: The immense value of version control for very small teams — even teams of one. by Under the Radar
28 min listen
Under the Radar 36: Should You Release Every App?: Pros and cons of releasing your personal utility apps, focusing mostly on Mac apps. by Under the Radar
29 min listen
Under the Radar 15: Marketing at Launch: Marketing, promotion, and celebration of successful launches and major updates. by Under the Radar
30 min listen
Under the Radar 11: Ad-Funded Apps: Real-world experience with ad-funded apps, and what the iAd shutdown announcement may mean. by Under the Radar
28 min listen
Under the Radar 35: Ideas: The value of app ideas, evaluating their feasibility, and considering the business you want to be in. by Under the Radar
30 min listen

More Episodes from Under the Radar

Skip carousel

290: Pillar III: Retention: We conclude a three-part series with the third pillar of a successful app: customer-retention methods and techniques. by Under the Radar
30 min listen
289: Vision Pro Numbers: How the Apple Vision Pro is fitting into our lives so far, the usage of our apps on visionOS, and considering how to allocate our attention and resources to the platform. by Under the Radar
29 min listen
288: Feelings & Opportunities: Thoughts on the new app-distribution options from the EU DMA and the implications for app developers. by Under the Radar
29 min listen
287: Pillar II: Monetization: In the second of a three-part series, we look at the second pillar of a successful app: choosing a monetization model that fits the app's target market. by Under the Radar
29 min listen
286: First Hire: Thoughts and motivations behind David's hiring of an employee and what it means to be an indie developer. by Under the Radar
30 min listen
285: Recreational Computing: Final considerations for the imminent Apple Vision Pro launch, and our expectations for visionOS apps. by Under the Radar
29 min listen
284: Pillar I: Acquisition: In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion. by Under the Radar
30 min listen
283: Fifty Roles: The many roles we need to juggle as independent developers, and considering which roles we can take off our plates. by Under the Radar
30 min listen
282: Revert to Defaults: When to ignore or revert our custom-design instincts and follow the system defaults instead. by Under the Radar
30 min listen
281: The Weirdest Parties: What happens when you break 50 million home screens? by Under the Radar
30 min listen
280: Upstream Decisions: Early decisions and implementation choices that have large impacts down the road — good and bad. by Under the Radar
29 min listen
279: Rest and Recovery: Taking time off when you realize — or don't yet — that you really need it. by Under the Radar
29 min listen
278: Unforeseeable Issues: Encountering bugs and feedback that our development and beta testing didn't or couldn't uncover. by Under the Radar
30 min listen
277: Go Time: The rush to submit our iOS 17 apps for its general release, and the last window of opportunity to prepare our test devices for last year's OSes. by Under the Radar
30 min listen
276: Preparing for iOS 17: Our final plans and preparation for iOS 17's launch, now that we can confidently predict its timing. by Under the Radar
29 min listen
275: What's New In This Version: How to communicate new features to new and existing customers — and which features are worth communicating. by Under the Radar
30 min listen
274: Does It Work, and How Does It Feel?: Splitting your time between iOS 17 and visionOS development, and tips for attending a visionOS lab. by Under the Radar
29 min listen
273: Backpack-Driven Development: The value of exploration and experimentation. by Under the Radar
30 min listen
272: Feeling Behind: Examining the constant anxiety of feeling like you're falling "behind" in your app's development. by Under the Radar
30 min listen
271: Developer Prospects for visionOS: Our expectations for the visionOS app market when Apple Vision Pro launches next year. by Under the Radar
30 min listen
270: WWDC 2023: An interview with Josh Shaffer and Chris Thielen about Swift macros, SwiftData, interactive widgets, and more, recorded at Apple Park during WWDC 2023. by Under the Radar
40 min listen
269: Preparing for WWDC 2023: Our annual pre-WWDC episode: practical advice for those attending the event, and how everyone — virtual or in-person — can make the most of the week. by Under the Radar
30 min listen
268: Fancy Work: Controlling the urge to over-invest in details that won't proportionally benefit our customers. by Under the Radar
30 min listen
267: Don't Run Servers: Modern Apple devices offer incredible power — use it! by Under the Radar
29 min listen
266: The Middle Path: We talk ourselves into, and then back out of, hiring more people. by Under the Radar
29 min listen
265: Old App, New Subscription: Updating a decade-old app to a new subscription business model, and how the change has performed so far and been received by the existing users. by Under the Radar
30 min listen
264: Scaling Support: Strategies for self-help channels in your app to minimize support email. by Under the Radar
30 min listen
263: Pedometer++ 5.0: A huge update to Pedometer++ including a complete UI rewrite and significant new features. by Under the Radar
30 min listen
262: Managing Change: Taking risks to move an old app forward. by Under the Radar
29 min listen
261: A Vacation to the Basement: The benefits of a work-"vacation" and the discipline of shipping. by Under the Radar
30 min listen

Related podcast episodes

Skip carousel

Building a Founder Brand with Dave Gerhardt: In this episode, we speak to Dave Gerhardt about his new book, "Founder Brand". by The Next CMO
50 min listen
1657 How He Grew $10M ARR on Just $500k Raised: David Hood, CEO of VanillaSoft, is a successful software entrepreneur with extensive international experience in finance, business development, sales, and marketing. Under his leadership, VanillaSoft has grown over the past decade from a small... by SaaS Interviews with CEOs, Startups, Founders
16 min listen
Sales Development in SaaS - Question and Answer Session with David Dulany - Tenbound by Metrics that Measure Up
14 min listen
99: Beast Mode – How Sendoso’s Top Enterprise SDR, David Dember, Channeled Focus & Intention to Exceed Expectations: David Dember was the top Enterprise Sales Development Representative at Sendoso until just very recently when he was promoted to Team Lead of Enterprise Sales Development. Sendoso the leading Sending Platform, helps companies stand out by giving them... by Sales Success Stories
71 min listen
E83 - The #1 Strategy that Drift.com is Using to Get Hyper Growth with David Cancel: David is the Co-Founder and CEO of Drift, where he is helping everyone know, grow, and amaze their customers. Prior Experience: He previously founded Compete, Lookery, Ghostery, and Performable. Most recently, after the Acquisition of Performable by... by Growth Experts with Dennis Brown
24 min listen
#074 – How to Build a Complex Hardware Business by Starting Simple with David Rabie of Tovala: David Rabie (@davidrabie), the founder of Tovala, set out to build one of the most complex businesses imaginable: a hardware device, a software application, and a food prep and delivery service all-in-one. In this interview, we talk about how he approache by Indie Hackers
55 min listen
S1E2: Disney & Uber by Strategy Simplified
10 min listen
S4-E10 Social Media in Manufacturing: Small to mid-sized industrial manufacturers often overlook the substantial benefits of engaging existing and potential customers via virtual forums. This week, hosts Tim Grady and Lew Weiss are joined by Derek Edmond, Managing Partner, Director of SEO an... by Manufacturing Talk Radio
60 min listen
Are You Diluting Your Team's Focus With Too Many Services?: Do you offer too many agency services? Are you trying to be a jack-of-all-trades, making you the master of none? Does your broad service offering dilute your team's focus? Today's guest is an e-commerce expert whose agency works exclusively with one... by Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
36 min listen
HTFR 44: Hacking Marley Baird's Client Acquisition Funnel - Speaker at Funnel Hacking Live 2020: As we prepare for Funnel Hacking Live 2020, we're hacking each speaker. Marley Baird, with whom we did an interview, is speaking! Discover the funnel that's scaling her client acquisition! by Hack That Funnel Radio
29 min listen
How To Build A 7-Figure Client-Based Business by Dan Lok Show
5 min listen
Break Into a New Niche with a Strategic Agency Acquisition: Have you thought about expanding into a new industry? Ever wonder about buying another agency for their expertise and book of business? Even for an established agency, it can be difficult to break into a new space. However, a strategic agency... by Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
42 min listen
How to build amazing email campaigns (and other business thoughts) - David Hieatt, Co-Founder of Hiut Denim and The Do Lectures by Marketing Meetup Podcast
62 min listen
Reid Hoffman: The Master of Scale: Founder of LinkedIn Reid Hoffman joins us today to talk all about his success with hyper-scaling businesses through the magic of what he calls “blitzscaling.” by Morning Brew Daily
39 min listen
David Kain: Car Dealers Should Be Remote Retailing | The Future of Retail Vehicle Sales by The Dealer Playbook
35 min listen
Chapter 9: The Launch: This week we follow Lee as he launches leadproof.app and starts to face the tough reality that he's going to need to get on the phone in order to make more sales. He also sets some ambitious goals for new customer acquisition. by Rocketship.fm
18 min listen
WP Mainline Episode 15 - WordPress 5.9 Proposed Features Are A Go for Launch: In this episode, Malcom Peralty and I confirm that the features proposed for WordPress 5.9 will be part of the release. We share our thoughts on the Twenty Twenty-two default theme that will ship with 5.9 and talk about what’s next for default themes. Will there be more than one released per year or will we see a new theme every other year? We then spent a good deal of time discussing the proposal to create a WordPress Performance Team. In my time of covering the WordPress project, I never would have guessed that performance could be a reason to slow down WordPress’ market share but as this comment from Mark Jaquith points out, it could happen, “It’s a huge problem, and fixing it is going to take a lot of effort, willpower and time. It’s worth doing. If WordPress frontend performance continues to decline, the project is going to cease to be a viable option for any site that cares about its SERPS.” We t by WP Mainline
55 min listen
129: The Story of a FREE Fundraising Platform - GiveLively.org: We interview David DeParolesa, Chief Executive Officer of Give Lively a free fundraising platform. In the nonprofit software landscape full of fees for donation processing, this company is a true standout offering their myriad platform features at 0 extr... by Using the Whole Whale - A Nonprofit Podcast
39 min listen
1324 How He Bootstrapped to $6m in ARR: David Naffziger is CEO and co-founder of BrandVerity, a provider of enterprise technology solutions that combat online trademark abuse and help advertisers ensure compliant marketing programs. BrandVerity's services enable clients to identify abuse... by SaaS Interviews with CEOs, Startups, Founders
17 min listen
040: Kevin Dubois from My Shop Assist discusses the importance of accurately tracking your builds: Kevin Dubois is the co-founder of My Shop Assist, a project management system designed specifically for aftermarket automotive shops. He took his experience (and mistakes) as the owner of Evolution Dynamics to create a tool to help owners run... by DO IT FOR A LIVING
91 min listen
052: Mind Management for Productivity with David Kadavy (Host of the Love Your Work podcast): Author and fellow podcaster David Kadavy discusses how to train yourself to get into and maintain a productive mindset. You’ll learn: Powerful rituals for powerful productivity A handy set of categories to zero in on ideal mind states Approaches... by The Archive of Awesome
33 min listen
Aligning Pricing with Client Expectations: Doug Davidoff, Founder and CEO of Imagine Business Development, joins us to talk about how he evolved his pricing strategy to eliminate the gap between prospect expectations and resource allocation. Learn about his three tiers of programs: services,... by Agency Unfiltered
26 min listen
Myth of Magic Methodology | CR 86: Is the concept of a one sized fits all methodology getting tired? We revisit Agile in the dynamic client/developer relationship. Then how opening up your development plans to the community, even for commercial software, can be full of benefits & drawbacks by Coder Radio
70 min listen
Denise Broady, from Refugee to CMO of Appian, Uplifting the Next Generation with #lowcode4all: In this episode, we speak to Denise Broady, the CMO of Appian, the leader in low-code application development about her journey from a refugee to the CMO suite and her #lowcode4all initiative. by The Next CMO
40 min listen
1402 100% Female Owned, Bootstrapped, Marketing Automation Company for SMB's Passes $85k in MRR: Kim is the founder and President of Genoo. Genoo’s products and services over deliver what entrepreneurs, Small, and midsize businesses need to attract leads and grow new customers. Through a comprehensive software-as-a-service offering and... by SaaS Interviews with CEOs, Startups, Founders
18 min listen
27 How I Grew My Branding & Design Studio by The Profitable Graphic Designer
39 min listen
20VC: How To Design Investment Decision Making That Allows For Outliers, Why Personal Voice Computing Is The Next Big Platform & The Challenges That Could Prevent It with David Beisel, Founding Partner @ NextView Ventures: David Beisel is a co-founder and Partner at NextView Ventures, one of the East Coast's leading early stage funds with their recent $50m seed fund being announced just this month. David was most recently a Vice President at Venrock and... by The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20 min listen
Trailer: The Ally Series: Introducing The Ally Series. We're featuring senior DE&I executives from companies like Match Group, Capital One, Leaf Group, and more who are focused on driving representation, inclusion, and belonging at enterprise level companies. If you’re... by Talk Talent To Me
1 min listen
20Product: Why You Should Not Go Into Product Management, Why the CEO is Always the CPO, How to Build the Best Product Teams & Why You Should Hire People Who Aren't In Product Already with Databricks SVP Product, David Meyer: David Meyer is the SVP Products at where he drives product strategy and execution. He previously ran Engineering and Product Management at OneLogin, where he grew the company to thousands of customers and market leadership. Before OneLogin, he... by The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
62 min listen
91: David Chan: How dual-zone approach and journey orchestration are reshaping CDPs by Humans of Martech
52 min listen

Discover this podcast and so much more

18: Choosing a Pricing Model

18: Choosing a Pricing Model

Description

Titles in the series (100)

More Episodes from Under the Radar

Related podcast episodes