31 min listen
HOONIGAN: Building a Lifestyle Brand
HOONIGAN: Building a Lifestyle Brand
ratings:
Length:
48 minutes
Released:
May 21, 2019
Format:
Podcast episode
Description
According to Wikipedia, Hoonigan Industries is "an apparel brand for auto enthusiasts." According to its 20 million fans, it's an car culture movement. Either way, they're on Shopify Plus, and have an incredible story to share starting back in the 2000's when co-owner and rally driver Ken Block appeared on BBC show Top Gear and filmed the hit YouTube video "Gymkhana 2", making the most viral video of 2009.
You'll learn:
The origin story of Hoonigan, Gymkhana, and Ken Block.
The authentic content that got them to an audience of 20million people and three daytime Emmy nominations
What's changed in social media and the one thing that will separate you
Ron Zaras is a man who has somehow snuck his way into the ranks of automotive media.
Starting life as an automotive journalist (read: intern) directly out of college working for 0-60 magazine, he learned that he could sustain a living telling automotive stories - and has been attempting to do so ever since.
After an 8 year stint working directly for Ken Block under the Hoonigan Racing Division banner, he moved over to the Hoonigan Industries home base in Long Beach, California to help evolve their marketing in both media and apparel segments.
Tune in for more details!
Show Links
HOONIGAN - RZARAS2042 for 20% off at Hoonigan.com!
GYMKHANA TWO
Garage Garage: Racecar Bed
Scumbag Labs: Steer Left, Turn RIGHT?? Opposite Steering Jeep Melts Our Brains!
Instagram: @roncar
Never miss an episode
Subscribe on iTunes
Join Kurt's newsletter
Help the show
Ask a question in The Unofficial Shopify Podcast Facebook Group
Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
Subscribe on iTunes
What's Kurt up to?
See our recent work at Ethercycle
Take a ride with Kurt on YouTube
Apply to work with Kurt to grow your store.
Sponsors
Try Bold Product Upsell free for 90 days
Save 20% on Turbo, a blazing fast Shopify theme
Improve your shop’s search engine ranking with Venntov SEO Meta Manager
Outsource your Shopify customer service with Simplr
You'll learn:
The origin story of Hoonigan, Gymkhana, and Ken Block.
The authentic content that got them to an audience of 20million people and three daytime Emmy nominations
What's changed in social media and the one thing that will separate you
Ron Zaras is a man who has somehow snuck his way into the ranks of automotive media.
Starting life as an automotive journalist (read: intern) directly out of college working for 0-60 magazine, he learned that he could sustain a living telling automotive stories - and has been attempting to do so ever since.
After an 8 year stint working directly for Ken Block under the Hoonigan Racing Division banner, he moved over to the Hoonigan Industries home base in Long Beach, California to help evolve their marketing in both media and apparel segments.
Tune in for more details!
Show Links
HOONIGAN - RZARAS2042 for 20% off at Hoonigan.com!
GYMKHANA TWO
Garage Garage: Racecar Bed
Scumbag Labs: Steer Left, Turn RIGHT?? Opposite Steering Jeep Melts Our Brains!
Instagram: @roncar
Never miss an episode
Subscribe on iTunes
Join Kurt's newsletter
Help the show
Ask a question in The Unofficial Shopify Podcast Facebook Group
Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
Subscribe on iTunes
What's Kurt up to?
See our recent work at Ethercycle
Take a ride with Kurt on YouTube
Apply to work with Kurt to grow your store.
Sponsors
Try Bold Product Upsell free for 90 days
Save 20% on Turbo, a blazing fast Shopify theme
Improve your shop’s search engine ranking with Venntov SEO Meta Manager
Outsource your Shopify customer service with Simplr
Released:
May 21, 2019
Format:
Podcast episode
Titles in the series (100)
Josh Highland: Shopify Empire: Josh Highland Giese Better known as Josh Highland, owns and operates Venntov.com, a software and services company focused on the Shopify platform. Venntov.com has been a certified Shopify Expert since 2011 and has assisted hundreds of Shopify shop owners. by The Unofficial Shopify Podcast: Entrepreneur Tales