EP145 - Industry News Amazon, Walmart, Apple Amazon News Amazon (briefly) passes $1 trillion market cap J-Crew selling on Amazon New Amazon Ad tracking pixel Amazon Go opens third store (with more announced openings in IL, CA, and NY) Apple News New iPhones being announced 9/12 iOS 12 Ipads/AppleWatch Other News Instagram Shopping App Kylie Cosmetics coming to Ulta Walmart Premium Outdoor Store Who will win holiday toys? Kroger Simple Truth expands to China Upcoming: Shop.org September 12-14th, Las Vegas Groceryshop October 28-31, Las Vegas Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 145 of the Jason & Scot show was recorded on Wednesday, September 5th, 2018. http://jasonandscot.com Join your hosts Jason "retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:25] Welcome to the jason and scot show. This is episode one hundred and forty five being recorded on wednesday, september fifth, two thousand eighteen. I'm your host, jason retailgeek" goldberg. And, as usual, i'm herewith your coast, scott wingo. Scot: [0:41] Hey, jason, welcome back, jason scott, show listeners. We're sitting here in early september and thought we would update you guys on some e commerce news in between our releases of some great guests that we had when we were in detail east on jason. I want to start off,you had a tweet, and i didn't understand really what you're talking about. So your little grumpy, you're usually happy tweeter, so i wanted to pick your brain on this one, so that the tweet says, i'm so tired of talking about the r o i of a i based personalization client, quote, what's the r o i ofpainting my house. Me, it depends, is your last paint job one day old or ten nailed. What color do you want to paint it? End, quote and seen so tell us what? What does that mean? Jason: [1:26] So first of all, i've been watching my twitter analytics. And it turns out that when i'm cranky and i just rant about something that annoys me in the moment, it gets way more engagement than the like, superthoughtful, ah, well prepared tweets that i do. So now i'm just i've just decided to try to be cranky. Jason. So that's, what that's really all about? Scot: [1:45] So it's, not a it's. Not ah, fake account. It's. Really. Jason: [1:49] It is the real me, although you did call me out. My my son did do some tweeting earlier this week, and you correctly identified that, too. Ah, which is pretty funny. Scot: [1:58] I think it was like left. Parentheses. Right brace at e. I was like, what is going on? Jason: [2:05] Yeah it was either my three year old or the president united states one of those too probably. Scot: [2:09] Yeah. Jason: [2:10] Ah but like so that i think what happened there and this comes up a lot of, people are super well intentioned but like a client will reach out and they're trying to sell some initiative internally like hey we really want to do this new aye aye personalization initiative, and we need to pitch it tio our senior executive our board of directors or whomever and so i get all these well meaning queries what's the arli of aye aye based personalization, and i get why they're asking the question but it's an unanswerable question in my mind because a, yeah based personalization is a tactic like you could do it well and it could generate a way better customer experience that had a huge improvement or you could do it super poorly, on and have a negative experience and have it you know have ah negative return. [3:03] And it's not a binary thing where you weren't doing personalization before and now you are right so you know everyone's starting state and in st, are wildly different on dso that's kind of ah i think you you slightly mis read my quote like, if y