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    #155 Global Design Innovation and How to Protect It with NIKE

    #155 Global Design Innovation and How to Protect It with NIKE

    FromShoe-In

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    #155 Global Design Innovation and How to Protect It with NIKE

    FromShoe-In

    ratings:
    Length:
    31 minutes
    Released:
    Apr 29, 2019
    Format:
    Podcast episode

    Description

    As the global footwear industry celebrates the importance of intellectual property protection this World Intellectual Property Day, Matt catches up with NIKE's Chief IP Officer, Margo Fowler, and Mark Smith, NIKE's VP of Innovation and Special Projects, to discuss the importance of protecting IP and strategies brands can adopt to successfully defend their trademarks, designs, patents, and IP.
    Released:
    Apr 29, 2019
    Format:
    Podcast episode

    Titles in the series (100)

    Covering the ins and outs of all things footwear, from sneakers to heels, loafers to slippers and every type of shoe in between. Brought to you by the FDRA and FFANY, the footwear industry’s associations focused on retail, trade, politics and fashion…helping create and enhance conversations on all things footwear.