Jon Weber and Laura Brookhiser, from L.E.K. Consulting, join the show to share insights from their 2024 'Heat Index' report. The report explores what brands consumers desire the most by category and why. We discuss not only who's hot but why, and how companies can take key learnings from this report to build stronger brand loyalty. With special guests: Jon Weber, Managing Director at L.E.K. Consulting and Laura Brookhiser, Managing Director at L.E.K. Consulting Hosted by: Andy Polk