What Neuroscience can teach us about customer behavior? A one on one interview with Prof. Diana Derval, PhD, Chair and Research Director of Derval Research where she shares her latest discoveries on neurosciences to help improve customer experience. Prof. Diana is a professor and neurosciences contributor for Harvard Business Review, patented inventor, and author of several books - “Designing Luxury Brands”, "Hormones, Talent, and Career", and “The Right Sensory Mix”-finalist of the Berry-AMA Award for best marketing book. Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks.