On this episode we have invited two distinguished retail professionals and representatives of Semir Group, Chris Attwel & Lucy Lu. We will talk about the rapid expansion of Semir Group globally and they will help us understand how they were able to do it so fast. Semir Group in 2020, achieved a total revenue of US$2.3 billion and profit of US$124 million. By 2021, their footprint consisted of 3,000 stores for the Semir brand in China, another 4,800 stores for the children’s brand balabala and more than 50 POS’ outside China.