7 min listen
How to Boost Desire Using the Psychology of Scarcity-Nir&Far
How to Boost Desire Using the Psychology of Scarcity-Nir&Far
ratings:
Length:
11 minutes
Released:
Apr 1, 2019
Format:
Podcast episode
Description
Interested in boosting customer desire? A classic study that demonstrates the psychology of scarcity reveals an interesting quirk of human behavior that may hold a clue.
In 1975, researchers Worchel, Lee, and Adewole wanted to know how people would value cookies in two identical glass jars. One jar held ten cookies while the other contained just two stragglers. Which cookies would people value more?https://twitter.com/JulesMaltz
You can read the Nir and Far blog post on: How to Boost Desire Using the Psychology of Scarcity https://www.nirandfar.com/2013/07/psychology-of-scarcity.html
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
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Support this podcast: https://anchor.fm/nirandfar/support
In 1975, researchers Worchel, Lee, and Adewole wanted to know how people would value cookies in two identical glass jars. One jar held ten cookies while the other contained just two stragglers. Which cookies would people value more?https://twitter.com/JulesMaltz
You can read the Nir and Far blog post on: How to Boost Desire Using the Psychology of Scarcity https://www.nirandfar.com/2013/07/psychology-of-scarcity.html
Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
---
Support this podcast: https://anchor.fm/nirandfar/support
Released:
Apr 1, 2019
Format:
Podcast episode
Titles in the series (100)
What Do You Do When Someone “Steals” Your Amazing Idea? - Nir & Far by Nir And Far: Business, Behaviour and the Brain