In episode 2 of THE LifeStyled COMPANY Podcast, Kristen dives into using Instagram for business and using it successfully. There’s a lot that goes into an Instagram strategy which makes it complex enough. Throw in an ever changing algorithm and things really start to get interesting! With a little consistency and effort though, you can not only beat the algorithm, but WIN at Instagram altogether!
Tune in to learn more about how Instagram has aided in building LCo into the brand it is today, and how to use similar tactics to find success for yourself!
Kristen is a seasoned IG user both for personal and professional reasons. She dedicates this episode entirely to what works for her, so that you can gain some knowledge and inspiration to find what works for you.
Something that sticks out right off the bat is when she says, “Everyone can do it their own way. There is plenty of success to be had by all. Trust me, there are plenty followers out there.” According to Tailwind, Instagram hit 1 billion monthly active users as of June 2018. 1. BILLION. Of that, 121 million are in the United States and 32.6% of those users are between the ages of 25 and 34. These statistics are not only mind boggling, but they also illustrate the sheer volume of people you are working with on the platform.
For Kristen, her success on social media has a lot to do with timing. Her social journey began when Myspace (remember that one?!) was at its peak around age 19. She began working it into her daily life by default because it was easy - everyone was doing it! From there it evolved to Facebook and eventually now, Instagram!