21 min listen
56: Taking More Risk in Cause Marketing
56: Taking More Risk in Cause Marketing
ratings:
Length:
26 minutes
Released:
May 23, 2013
Format:
Podcast episode
Description
Today on Cause Talk Radio, Megan and Joe talk to Phil Haid, Co-Founder and CEO of Toronto-based Public Inc., about the need for more risk in cause marketing. They discuss the things that are holding cause marketers back: fear of failure, a misconstrued perception that being first is really worth it, and the lack of a culture of support to spark innovation.
Phil will be delivering a presentation on risk and cause marketing at the Cause Marketing Forum Conference. If you're not joining the conference in Chicago, this is a great chance to hear Phil speak on the topic.
Phil is one of the best cause marketers we know. Besides picking poorly in the recent NHL series between the Toronto Maple Leafs and Joe's hometown Boston Bruins (Bruins won), he's smart, creative, progressive and, of course, an educated risk taker!
Phil will be delivering a presentation on risk and cause marketing at the Cause Marketing Forum Conference. If you're not joining the conference in Chicago, this is a great chance to hear Phil speak on the topic.
Phil is one of the best cause marketers we know. Besides picking poorly in the recent NHL series between the Toronto Maple Leafs and Joe's hometown Boston Bruins (Bruins won), he's smart, creative, progressive and, of course, an educated risk taker!
Released:
May 23, 2013
Format:
Podcast episode
Titles in the series (100)
3: Platforms, Pinterest, and Pictures: Megan and Joe talk (online) platforms, Pinterest (again) and (motion) pictures. by The Engage For Good Podcast with Alli Murphy