076 Invisible Influence by Jonah Berger

FromThe Marketing Book Podcast

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076 Invisible Influence by Jonah Berger

FromThe Marketing Book Podcast

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Length:

24 minutes

Released:

Jun 24, 2016

Format:

Podcast episode

Description

"Invisible Influence: The Hidden Forces that Shape Behavior" by Jonah Berger Click here to view the show notes!

Released:

Jun 24, 2016

Format:

Podcast episode

Titles in the series (100)

Weekly interviews with authors of new marketing and sales books to help you keep up with what’s working in the quickly-changing field of modern marketing and sales. The host is Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

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009 Ctrl Alt Delete by Mitch Joel: Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. By Mitch Joel by The Marketing Book Podcast
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008 Evergreen by Noah Fleming: Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving by Noah Fleming by The Marketing Book Podcast
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002 Youtility by Jay Baer: Youtility: Why Smart Marketing Is About Help Not Hype by Jay Baer by The Marketing Book Podcast
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018 The Membership Economy by Robbie Kellman Baxter: The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter by The Marketing Book Podcast
25 min listen
017 The Content Code by Mark Schaefer: The Content Code: Six Essential Strategies To Ignite Your Content, Your Marketing, and Your Business by Mark Schaefer by The Marketing Book Podcast
33 min listen
005 Everybody Writes by Ann Handley: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley by The Marketing Book Podcast
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001 The New Rules of Sales & Service by David Meerman Scott: The New Rules of Sales & Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business by David Meerman Scott by The Marketing Book Podcast
27 min listen
027 The Big Data-Driven Business by Russell Glass and Sean Callahan: "The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits" by Russell Glass and Sean Callahan by The Marketing Book Podcast
27 min listen
003 Epic Content Marketing by Joe Pulizzi: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi by The Marketing Book Podcast
37 min listen
016 Hooked by Nir Eyal: Hooked: How to Build Habit-Forming Products by Nir Eyal by The Marketing Book Podcast
26 min listen
025 Seducing Strangers by Josh Weltman: "Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)" by Josh Weltman by The Marketing Book Podcast
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015 Stand Out by Dorie Clark: Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark by The Marketing Book Podcast
25 min listen
004 Social Media Explained by Mark Schaefer: Social Media Explained: Untangling the World’s Most Misunderstood Business Trend by Mark Schaefer by The Marketing Book Podcast
27 min listen
000 Welcome to The Marketing Book Podcast!: In this episode I introduce the podcast and share some startling statistics about the changing nature of marketing and what's required to be a successful modern marketer. by The Marketing Book Podcast
3 min listen
029 Marketing Lessons from the Grateful Dead by David Meerman Scott and Brian Halligan: Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan by The Marketing Book Podcast
27 min listen
020 The Marketing Performance Blueprint by Paul Roetzer: The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by Paul Roetzer by The Marketing Book Podcast
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023 The Marketer's Guide to SlideShare by Todd Wheatland: "The Marketer's Guide to SlideShare: How to Build Your Brand, Generate Leads & Create Opportunities" by Todd Wheatland by The Marketing Book Podcast
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006 The Art of Social Media by Guy Kawasaki: The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick by The Marketing Book Podcast
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028 Welcome to the Funnel by Jason Miller: "Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11" by Jason Miller by The Marketing Book Podcast
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012 Experiences: The 7th Era of Marketing by Robert Rose & Carla Johnson: Experiences: The 7th Era of Marketing by Robert Rose and Carla Johnson by The Marketing Book Podcast
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041 The Invisible Sale by Tom Martin: "The Invisible Sale: How To Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads" by Tom Martin by The Marketing Book Podcast
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013 Digital Relevance by Ardath Albee: Digital Relevance: Developing Marketing Content and Strategies that Drive Results by Ardith Albee by The Marketing Book Podcast
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046 Social Wealth by Jason Treu: "Social Wealth: How to Build Extraordinary Relationships By Transforming the Way We Live, Love, Lead and Network" by Jason Treu by The Marketing Book Podcast
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019 Audience by Jeffrey K. Rohrs: Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs by The Marketing Book Podcast
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031 Web Marketing That Works by Adam Franklin and Toby Jenkins: "Web Marketing That Works: Confessions from the Marketing Trenches" by Adam Franklin and Toby Jenkins by The Marketing Book Podcast
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042 Spin Sucks by Gini Dietrich: "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich by The Marketing Book Podcast
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010 Buyer Personas by Adele Revella: Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella by The Marketing Book Podcast
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026 Marketing Above the Noise by Linda Popky: "Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters" by Linda Popky by The Marketing Book Podcast
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007 Reinventing You by Dorie Clark: Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark by The Marketing Book Podcast
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014 The Professional Marketer by Tim Matthews: The Professional Marketer: Everything You Need To Know But Were Never Taught by Tim Matthews by The Marketing Book Podcast
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468 Scientific Advertising by Claude Hopkins (1923) with Jay Abraham: Scientific Advertising by Claude Hopkins (1923) with Jay Abraham ABOUT THE BOOK: Whether you are considering a career in advertising or trying to find the best way to market your product, start with Claude Hopkins (1866-1932) and then move on to the... by The Marketing Book Podcast
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467 Stop Starvation Marketing by Christine Slocumb: Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb ABOUT THE BOOK: Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT... by The Marketing Book Podcast
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076 Invisible Influence by Jonah Berger

076 Invisible Influence by Jonah Berger

Description

Titles in the series (100)

More Episodes from The Marketing Book Podcast

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