069 Get Scrappy by Nick Westergaard

FromThe Marketing Book Podcast

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069 Get Scrappy by Nick Westergaard

FromThe Marketing Book Podcast

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Length:

47 minutes

Released:

May 6, 2016

Format:

Podcast episode

Description

"Get Scrappy: Smarter Digital Marketing for Businesses Big and
Small" by Nick Westergaard

Click here to view the show notes!

Released:

May 6, 2016

Format:

Podcast episode

Titles in the series (100)

Weekly interviews with authors of new marketing and sales books to help you keep up with what’s working in the quickly-changing field of modern marketing and sales. The host is Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

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004 Social Media Explained by Mark Schaefer: Social Media Explained: Untangling the World’s Most Misunderstood Business Trend by Mark Schaefer by The Marketing Book Podcast
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001 The New Rules of Sales & Service by David Meerman Scott: The New Rules of Sales & Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business by David Meerman Scott by The Marketing Book Podcast
27 min listen
009 Ctrl Alt Delete by Mitch Joel: Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. By Mitch Joel by The Marketing Book Podcast
27 min listen
006 The Art of Social Media by Guy Kawasaki: The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick by The Marketing Book Podcast
31 min listen
036 The Passion Conversation by Geno Church: "The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing" by Robbin Phillips, Greg Cordell, Geno Church, and John Moore by The Marketing Book Podcast
37 min listen
026 Marketing Above the Noise by Linda Popky: "Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters" by Linda Popky by The Marketing Book Podcast
31 min listen
029 Marketing Lessons from the Grateful Dead by David Meerman Scott and Brian Halligan: Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan by The Marketing Book Podcast
27 min listen
011 The Mobile Commerce Revolution by Tom Webster: The Mobile Commerce Revolution: Business Success in a Wireless World by Tom Webster & Tim Hayden by The Marketing Book Podcast
24 min listen
027 The Big Data-Driven Business by Russell Glass and Sean Callahan: "The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits" by Russell Glass and Sean Callahan by The Marketing Book Podcast
27 min listen
002 Youtility by Jay Baer: Youtility: Why Smart Marketing Is About Help Not Hype by Jay Baer by The Marketing Book Podcast
26 min listen
000 Welcome to The Marketing Book Podcast!: In this episode I introduce the podcast and share some startling statistics about the changing nature of marketing and what's required to be a successful modern marketer. by The Marketing Book Podcast
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015 Stand Out by Dorie Clark: Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark by The Marketing Book Podcast
25 min listen
003 Epic Content Marketing by Joe Pulizzi: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi by The Marketing Book Podcast
37 min listen
008 Evergreen by Noah Fleming: Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving by Noah Fleming by The Marketing Book Podcast
32 min listen
025 Seducing Strangers by Josh Weltman: "Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)" by Josh Weltman by The Marketing Book Podcast
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012 Experiences: The 7th Era of Marketing by Robert Rose & Carla Johnson: Experiences: The 7th Era of Marketing by Robert Rose and Carla Johnson by The Marketing Book Podcast
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010 Buyer Personas by Adele Revella: Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella by The Marketing Book Podcast
25 min listen
037 Optimize by Lee Odden: "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing" by Lee Odden by The Marketing Book Podcast
28 min listen
020 The Marketing Performance Blueprint by Paul Roetzer: The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by Paul Roetzer by The Marketing Book Podcast
28 min listen
007 Reinventing You by Dorie Clark: Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark by The Marketing Book Podcast
24 min listen
005 Everybody Writes by Ann Handley: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley by The Marketing Book Podcast
25 min listen
014 The Professional Marketer by Tim Matthews: The Professional Marketer: Everything You Need To Know But Were Never Taught by Tim Matthews by The Marketing Book Podcast
28 min listen
021 The Automatic Customer by John Warrillow: The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow by The Marketing Book Podcast
26 min listen
018 The Membership Economy by Robbie Kellman Baxter: The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter by The Marketing Book Podcast
25 min listen
013 Digital Relevance by Ardath Albee: Digital Relevance: Developing Marketing Content and Strategies that Drive Results by Ardith Albee by The Marketing Book Podcast
30 min listen
028 Welcome to the Funnel by Jason Miller: "Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11" by Jason Miller by The Marketing Book Podcast
32 min listen
031 Web Marketing That Works by Adam Franklin and Toby Jenkins: "Web Marketing That Works: Confessions from the Marketing Trenches" by Adam Franklin and Toby Jenkins by The Marketing Book Podcast
37 min listen
034 Twitter Power 3.0 by Joel Comm and Dave Taylor: "Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time" by Joel Comm and Dave Taylor by The Marketing Book Podcast
32 min listen
035 Content Inc. by Joe Pulizzi: "Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses" by Joe Pulizzi by The Marketing Book Podcast
44 min listen
023 The Marketer's Guide to SlideShare by Todd Wheatland: "The Marketer's Guide to SlideShare: How to Build Your Brand, Generate Leads & Create Opportunities" by Todd Wheatland by The Marketing Book Podcast
31 min listen

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486 Public Speaking With Confidence by Philipp Humm: Public Speaking with Confidence: How to Overcome Anxiety and Deliver Unforgettable Presentations by Philipp Humm ABOUT THE BOOK: You’ve probably tried to speak in public a few times before. Maybe your heart started racing, you had difficulty... by The Marketing Book Podcast
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485 The Customer Copernicus by Charlie Dawson: The Customer Copernicus: How to be Customer-Led by Charlie Dawson and Seán Meehan ABOUT THE BOOK: Some companies are great for customers – they care and change whole markets to work better for the customers they serve. Think of Amazon, easyJet and... by The Marketing Book Podcast
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484 The Unsold Mindset by Colin Coggins and Garrett Brown: The Unsold Mindset: Redefining What It Means to Sell by Colin Coggins & Garrett Brown ABOUT THE BOOK: This Wall Street Journal bestseller is captivating readers of Adam Grant, Dan Pink, and James Clear and has been called "a life-changing... by The Marketing Book Podcast
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483 Immersion by Paul Zak: Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak ABOUT THE BOOK: No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an... by The Marketing Book Podcast
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482 Designing Brand Identity by Rob Meyerson: Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding 6th Edition by Alina Wheeler and Rob Meyerson ABOUT THE BOOK: Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and... by The Marketing Book Podcast
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481 B2B Social Selling Strategy by Julie Atherton: B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton ABOUT THE BOOK: Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking... by The Marketing Book Podcast
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477 Social Media Strategy by Julie Atherton: Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton ABOUT THE BOOK: Social media marketing is no longer optional. unpacks the winning formula for effective social media marketing complete... by The Marketing Book Podcast
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476 The Perfect Story by Karen Eber: The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber ABOUT THE BOOK: Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a... by The Marketing Book Podcast
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473 The Sale Is In The Tale by John Livesay: The Sale Is In The Tale by John Livesay ABOUT THE BOOK: John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling, presents us with a business fable set in Austin, Texas. It is about a sales representative... by The Marketing Book Podcast
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472 Marketing 6.0 by Philip Kotler: Marketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan ABOUT THE BOOK: In , the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address... by The Marketing Book Podcast
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469 Any Insights Yet? by Chris Kocek: Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business. by Chris Kocek ABOUT THE BOOK: Insights are like unicorns: mysterious and elusive, powerful yet elegant. They are the quintessential a-ha moment that all businesses... by The Marketing Book Podcast
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468 Scientific Advertising by Claude Hopkins (1923) with Jay Abraham: Scientific Advertising by Claude Hopkins (1923) with Jay Abraham ABOUT THE BOOK: Whether you are considering a career in advertising or trying to find the best way to market your product, start with Claude Hopkins (1866-1932) and then move on to the... by The Marketing Book Podcast
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467 Stop Starvation Marketing by Christine Slocumb: Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb ABOUT THE BOOK: Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT... by The Marketing Book Podcast
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466 Forget The Funnel by Georgiana Laudi: Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop ABOUT THE BOOK: Your product is great. So why is marketing it so hard? Many SaaS companies struggle with marketing. ... by The Marketing Book Podcast
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465 The Growth Leader by Scott Edinger: The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K. Edinger ABOUT THE BOOK: Growth is a leadership issue, not a sales issue. However you define business growth--total revenue, net income, margin expansion, number of products... by The Marketing Book Podcast
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464 Discover Questions by Deb Calvert: DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book: Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. ® is a... by The Marketing Book Podcast
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069 Get Scrappy by Nick Westergaard

069 Get Scrappy by Nick Westergaard

Description

Titles in the series (100)

More Episodes from The Marketing Book Podcast

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