How Glossier Is Giving the Beauty Industry a Makeover

FromThe Growth Show

Start listening View podcast show

How Glossier Is Giving the Beauty Industry a Makeover

FromThe Growth Show

ratings:

Length:

25 minutes

Released:

Oct 31, 2018

Format:

Podcast episode

Description

Beauty is a $450 billion industry. But traditionally, communication on beauty routines and products came from companies, not other customers. That is, until a little blog named Into the Gloss was launched. Using customer insights, the blog launched Glossier -- it’s own line of beauty products. Ali Weiss tells us how Glossier is giving the makeup industry got a much-needed makeover.

Released:

Oct 31, 2018

Format:

Podcast episode

Titles in the series (100)

It’s never been easier to start a business, but it’s even harder to succeed. Each episode explores the inspiring stories behind how people grow a business, an idea, or a movement.

Skip carousel

5,000 Tattoos, and $75M in Revenue: Inside Tough Mudder's Rapid Growth: 5,000 Tattoos, and $75M in Revenue: Inside Tough Mudder's Rapid Growth by The Growth Show
27 min listen
The Podcast Resurgence with Marketing Over Coffee’s John Wall: The Podcast Resurgence with Marketing Over Coffee’s John Wall by The Growth Show
29 min listen
Warby Parker Co-Founder Neil Blumenthal: Warby Parker Co-Founder Neil Blumenthal by The Growth Show
28 min listen
Slack CMO Bill Macaitis: Slack CMO Bill Macaitis by The Growth Show
25 min listen
Apple Watch Special: Silicon Valley Veteran Philippe Kahn: Apple Watch Special: Silicon Valley Veteran Philippe Kahn by The Growth Show
29 min listen
Inside the Mind of a Great Leader: What Boston's Chief of Staff Learned from Arianna Huffington: Inside the Mind of a Great Leader: What Boston's Chief of Staff Learned from Arianna Huffington by The Growth Show
27 min listen
The Naked Brand and the Importance of Truth in Advertising & Marketing: On this episode of The Growth Show, HubSpot CEO B… by The Growth Show
45 min listen
David Skok, Matrix Partners (Pt. 1): David Skok, Matrix Partners (Pt. 1) by The Growth Show
32 min listen
Airbnb's Growth Philosophy & Why It's Better to Have 100 People Love You: Airbnb's Growth Philosophy & Why It's Better to Have 100 People Love You by The Growth Show
26 min listen
SoulCycle VP of PR & Brand Strategy Gabby Cohen: SoulCycle VP of PR & Brand Strategy Gabby Cohen by The Growth Show
17 min listen
How Shopify Grew 10X in 3 Years: How Shopify Grew 10X in 3 Years by The Growth Show
1 min listen
Why Beth Doane Left the Fashion Industry to Change It & The Story Behind Raintees: Why Beth Doane Left the Fashion Industry to Change It & The Story Behind Raintees by The Growth Show
22 min listen
A VC's Advice on Content, Cash & Churn with Tomasz Tunguz: A VC's Advice on Content, Cash & Churn with Tomasz Tunguz by The Growth Show
25 min listen
Executive Coach & Former COO of 1-800-GOT-JUNK Cameron Herold: Executive Coach & Former COO of 1-800-GOT-JUNK Cameron Herold by The Growth Show
30 min listen
Harry's Co-Founder and Co-CEO Jeff Raider: Harry's Co-Founder and Co-CEO Jeff Raider by The Growth Show
26 min listen
David Skok, Matrix Partners (Pt. 2): David Skok, Matrix Partners (Pt. 2) by The Growth Show
1 min listen
Christine Tsai, Founding Partner, 500 Startups: Christine Tsai, Founding Partner, 500 Startups by The Growth Show
28 min listen
Meerkat Founder Ben Rubin: Meerkat Founder Ben Rubin by The Growth Show
31 min listen
Re-Thinking the Way We Work with Basecamp CEO Jason Fried: Re-Thinking the Way We Work with Basecamp CEO Jason Fried by The Growth Show
27 min listen
Guy Kawasaki on Unconventional Social Media Strategies: Guy Kawasaki on Unconventional Social Media Strategies by The Growth Show
46 min listen
Blue Apron Founder & CEO Matt Salzberg: Blue Apron Founder & CEO Matt Salzberg by The Growth Show
27 min listen
Ministry of Supply CEO Gihan Amarasiriwardena: Ministry of Supply CEO Gihan Amarasiriwardena by The Growth Show
31 min listen
Michelle Miller, The Underwriting: Michelle Miller, The Underwriting by The Growth Show
29 min listen
Product Strategy with Intercom Co-Founder Des Traynor: Product Strategy with Intercom Co-Founder Des Traynor by The Growth Show
21 min listen
Elon Musk Biographer and Businessweek Writer Ashlee Vance: Elon Musk Biographer and Businessweek Writer Ashlee Vance by The Growth Show
31 min listen
Clif Bar CEO Kevin Cleary: Clif Bar CEO Kevin Cleary by The Growth Show
33 min listen
Harvard Business Review and Venturebeat on the Future of Publishing: Harvard Business Review and Venturebeat on the Future of Publishing by The Growth Show
32 min listen
Brandee Barker, Facebook’s First PR Executive: Brandee Barker, Facebook’s First PR Executive by The Growth Show
41 min listen
Seth Godin: Seth Godin by The Growth Show
28 min listen
How to Make Your Own Luck: Problogger's Founder on the Secrets to Success (Live at #INBOUND15): How to Make Your Own Luck: Problogger's Founder on the Secrets to Success (Live at #INBOUND15) by The Growth Show
13 min listen

More Episodes from The Growth Show

Skip carousel

Introducing: Another Bite by The Growth Show
1 min listen
Welcome to the Mirror World: Kevin Kelly is a futurist and co-founder of Wired Magazine. His latest article looks at augmented reality's role in our future lives, in a world he calls the Mirror World. Kevin talks about how business leaders can be better futurists, and why it's... by The Growth Show
33 min listen
How Minnesota Freedom Fund Scaled Quickly Under International Spotlight: Following the death of George Floyd, Minnesota Freedom Fund found itself in the international spotlight. Over 900 thousand donations, from around the globe, came pouring in. And celebrity endorsements from folks like Mark Ruffalo guided their... by The Growth Show
29 min listen
How Aequales Is Closing the Gender Gap: On a global scale, women only hold 29 percent of senior management positions. Not to make any sweeping assumptions, but that’s a far cry from gender equality. But 29 percent is also the highest percentage ever recorded in that category. And... by The Growth Show
25 min listen
Black is Beautiful: Marcus Baskerville created Black is Beautiful -- a collaborative beer initiative amongst the brewing community and its customers -- in an attempt to bring awareness to the injustices that many people of color face daily. And you can now find... by The Growth Show
13 min listen
Why Personalization Makes BarkBox Leader of the Pack: If you have a dog, then you know BarkBox. It’s customizable monthly subscription boxes are your dog’s favorite pieces of mail. Co-founder Matt Meeker believes the secret to the company’s success is putting every four-legged (and two-legged)... by The Growth Show
24 min listen
The Future of How We Buy is Sound: Rodney Williams founded LISTNR with one thing in mind: simplicity. He saw that the way we buy items involves too many steps. And it could all be solved through the use of sound. LISTNR uses ultrasonic sound to transfer data. That means truly... by The Growth Show
25 min listen
Why Binging with Babish Says Audience Knows Best: Andrew Rea started Binging with Babish almost by accident. And nearly 8M subscribers later, he’s grown it into one of the biggest shows on YouTube. His secret ingredient? His audience. Andrews talks about the show’s steady feed of audience... by The Growth Show
30 min listen
Real Corporate Anti-Racist Training Starts at the Top: Kim Crowder is a consultant, whose expertise covers diversity, equity, and inclusion. In particular, she’s a corporate anti-racist trainer, helping companies create inclusive marketing and communications. To say the least, Kim has been busy lately.... by The Growth Show
27 min listen
Yes, You Too Can Become a Servant of Pod: Nick Quah is almost synonymous with podcasts. His newsletter Hot Pod gives a weekly rundown on all things podcasts. And he recently partnered with LAist Studios to create his first podcast called Servant of Pod. And yes, it’s about podcasts. Wait,... by The Growth Show
27 min listen
Trading Camp Canoes for Virtual Classrooms: Tinashe Blanchet is the founder of The Learning Lab, a New Orleans-based non-profit organization and education space that hosts two summer camps. But given the need for social distancing, Tinashe had to quickly move both camps to fully virtual. She... by The Growth Show
24 min listen
Why The Lean Startup Is More Essential Than Ever for Businesses: Steve Blank is not a prophet. But as one of the minds behind the highly influential Lean Startup movement, when Steve starts to look at the future of how we do business, people listen. Steve returns to explain why The Lean Startup is even more... by The Growth Show
24 min listen
How Indie Theaters Are Bringing the Silver Screen to Your TV Screen: The Coolidge Corner Theater opened in 1933 during the Great Depression and has become a landmark in the city of Boston. But as non-essential businesses were ordered to close, it left many in the film industry wondering: Is it curtains for the indie... by The Growth Show
26 min listen
Part Two: Reading Is a Revolutionary Act: Bookshop is an online platform where you can buy books from local and independent bookstores. But founder Andy Hunter never imagined how quickly he’d need to scale the company after only launching in January. That’s because what bookstores were... by The Growth Show
25 min listen
Part One: Reading Is a Revolutionary Act: Danielle Mullen is the owner of Semicolon Bookstore & Gallery -- Chicago’s only black woman-owned bookstore. She’s worked tirelessly to build a community and improve literacy in the city. As the current crisis closed bookstores around... by The Growth Show
26 min listen
Same Business. New Flavor.: Ryan Spaccavento, founder of Coffee on Cue, saw an opportunity for an underserved market of coffee drinkers -- business subscriptions and live events. But as companies closed its doors and live events locked its gates, Ryan found his businesses... by The Growth Show
25 min listen
How a Community Has Taken the Weight off One Gym’s Shoulders: Luke Milton of Los Angeles’ top fitness center Training Mate knew he needed to act quickly. His three gym locations were ordered to close and his entire staff’s livelihoods hung in the balance of uncertainty. Luke not only moved his gym... by The Growth Show
24 min listen
Keeping Spirits High and Communities Safe: Listoke Distillery is a gin and distillation school located just north of Dublin, Ireland. Owner Bronagh Conlon, herself a former healthcare worker and survivor of breast cancer, has a unique perspective on the need to protect essential workers and... by The Growth Show
23 min listen
How Piera Gelardi is Refining 29Rooms: Piera Gelardi founded Refinery29 as a catalyst for women to claim their power. And today, she leads a digital media and entertainment empire. Piera talks about the important role her customers play in Refinery29 and 29Rooms, and how being a new mother... by The Growth Show
32 min listen
Bringing Transparency to Women’s Health: When Katerina Schneider set out to raise funding for her company Ritual, she was four months pregnant. And she was given the choice: Start a company. Or start a family. You cannot do both. Kat talks about the early struggles in securing funding, how... by The Growth Show
31 min listen
How The Success of Canned Wine Nearly Cost Its Founder Everything: Ryan Harms and his Union Wine Company were the toast of Oregon. They’d done something so crazy, they figured it was only a matter of time until the novelty wore off. Ryan and his team were responsible for putting wine in a can. And people went crazy... by The Growth Show
27 min listen
Hipcamp Is a Breath of Fresh Air. Literally.: Whether you prefer glamping, treehouses, or the trusty old tent, camping is all about getting outside. But navigating the trail to book public or private camping spots is a hassle. So Alyssa Ravasio founded Hipcamp, an online booking site connecting... by The Growth Show
30 min listen
The Platform Revolution Is Here: Uber. Amazon. Airbnb. Today’s top platforms all understand the power of connection. And Geoffrey Parker believes the greatest exchange in value comes from companies that put their customers first. Geoffrey’s latest work, “Platform Revolution:... by The Growth Show
30 min listen
Taking Care/of Your Health Just Got Easier: Let’s be honest. There’s no such thing as a magic pill. But the vitamin industry sure makes it seem like a miracle cure is right there inside every bottle. Akash Shah co-founded Care/of, a subscription vitamin company, to make personalized healthy... by The Growth Show
30 min listen
The Case for Cubes: Closing the Door on Open Offices: There’s a new trend in office design. And its common enemy? The open office floor plan. Phone booths that once littered our sidewalks have been given new life inside our modern offices. Producer Matt Brown joins us to break down why so many... by The Growth Show
10 min listen
Brace Yourself, Quip Is Changing Everything About Dental Care: You know the drill. Quick brush in the morning, neglect the afternoon floss, and win your week with a second brush a few nights a week. Changing habits is hard, especially when it comes to dental care. Simon Enever founded Quip to fix oral care. He... by The Growth Show
30 min listen
Finding Humanity in Technology: Artificial Intelligence. Automation. Bots. Technology has disrupted nearly every aspect of our daily lives. But author Kate O’Neill asks the question, where is all this technology headed? And are we steering that technology to create the best... by The Growth Show
31 min listen
Outdoor Apparel Doesn’t Have to Be Ugly: [Mini Episode] Topo Designs president Jedd Rose believes outdoor apparel design deserves better. And this week, producer Matt Brown helps us unpack how the company designs for urban and outdoor life. Jedd talks about the company’s design principles... by The Growth Show
10 min listen
Hims: Baldness. Cold Sores. ED. Optional.: Hims founder Andrew Dudum knew that less than 10 percent of men feel comfortable talking about their looks and health with their doctor. But even getting people to the doctor meant conflicting work schedules, travel, and countless more headaches along... by The Growth Show
31 min listen

Related podcast episodes

Skip carousel

Live Episode! Glossier: Emily Weiss by How I Built This with Guy Raz
51 min listen
The Transformation Debrief: Reinventing Omnichannel Retail at Ulta Beauty by That Digital Show
33 min listen
Skin Is In: Emily Weiss had no cosmetics industry experience when she founded Glossier, a beauty brand for the Instagram generation. What she did have: reams of insider info on what women actually wear -- and want -- out of skincare and makeup thanks to her... by Million$: Women Entrepreneurs Talk Money
32 min listen
Ali Weiss (Glossier) | Consumer-Centric Brands Listen to Consumers by The CMO Podcast
59 min listen
#104 Birchbox CEO on the evolution of the disruptive beauty brand: Beauty was a $500 billion industry that hadn’t been disrupted since the market shifted from department stores to specialty stores — until Birchbox came on the scene in 2010. Now the subscription box pioneer is partnering with Walgreens to bring... by Retail Gets Real
24 min listen
EP51. Is the Beauty Industry Disability Friendly? A Panel Discussion: Is the beauty industry ready for disability friendly beauty? Our panel discuss this important topic by Green Beauty Conversations by Formula Botanica
51 min listen
#234 Emily Weiss: On Building Glossier: My guest today is the wonderful Emily Weiss, founder of Glossier, who, after cultivating a passionate community on her website Into The Gloss, saw an opportunity to create a new beauty experience that celebrates and ... by Ctrl Alt Delete
39 min listen
Cross Channel Customer Experience - Alicia Grande, Founder of Grande Cosmetics by Beauty Is Your Business - beautytech and beauty innovation
26 min listen
Ilia Beauty founder Sasha Plavsic on riding the clean category's 'extreme growth pattern' by The Glossy Beauty Podcast
33 min listen
Alicia Grande, Founder and CEO of Grande Cosmetics by Skincare Anarchy
56 min listen
21. Like Butter + Velvet: Kasey Boone on Social Media + Her Exploding Esthetician Empire, Creating Product + Defining YOUR Version of Success. by The Treatment Room
57 min listen
Range Beauty Founder Alicia Scott by Beyond The Beauty with Bobbi Brown
31 min listen
On Brand with ALF and Rory Sutherland by On Brand with ALF & Rory Sutherland
53 min listen
#67: Loyalty for Small Companies - Driving Lucrative Loyalty by Let's Talk Loyalty
43 min listen
First Aid Beauty founder and CEO Lilli Gordon developing and selling one of the first clean brands by The Glossy Beauty Podcast
34 min listen
Pai Skincare founder and CEO Sarah Brown: 'Clean is not a term I like' by The Glossy Beauty Podcast
38 min listen
From Blowouts to Billions: Alli Webb's Drybar Journey and Business Growth Secrets - Well-Oiled Operations™ Podcast: In this episode of the Well-Oiled Operations™ podcast, Stacy discusses business growth secrets with Alli Webb, the entrepreneur who transformed the beauty industry with her innovative idea, Drybar. Ali shares her journey from inception to the... by Well-Oiled Operations with Stacy Tuschl
18 min listen
Kinship’s Alison Haljun and Christin Powell: ‘A lot of people told us not to do Gen Z’ by The Glossy Beauty Podcast
40 min listen
How to create a household name with fashion branding ft. Aliza Licht, Founder and President at Leave Your Mark LLC by Inside Retail
48 min listen
'Talking to those two extremes is where we come alive:' The Inkey List co-founders Colette Laxton and Mark Curry on their skin care brand by The Glossy Beauty Podcast
39 min listen
Alli Webb: Drybar Founder and President of Canopy by Second Life
55 min listen
Scotch Porter founder Calvin Quallis: 'Beards have staying power’ by The Glossy Beauty Podcast
41 min listen
Vuori founder Joe Kudla: You don’t want a VC running your business by The Modern Retail Podcast
34 min listen
Allison Moss, Founder of type:A Skincare by Skincare Anarchy
46 min listen
California Naturals founder Shelby Wild: In mass retailers, 'the focus is on clean' by The Glossy Beauty Podcast
34 min listen
Mentored by Bobbi Brown & featured on Beyonce.com, Range Beauty’s Founder Alicia Scott shares her journey of building a cosmetics company by Female Startup Club
49 min listen
Meet the Glossier Alum bringing skin-first-cosmetics to melanin-rich complexions, Ami Colé Founder Diarrha N’Diaye: Beyond 40+ shades of foundation, Ami Colé founder Diarrha N’Diaye is celebrating the joy of melanin-rich skin with a new line of eco-conscious skin enhancers. by Breaking Beauty Podcast
49 min listen
Using your customers to lead product development and building a company with a truly unique point of difference, with Volition Beauty’s Brandy Hoffman by Female Startup Club
53 min listen
EP42. Breaking into the Natural Beauty Market in Asia: Gemma talks to Allie Rooke about the natural beauty market in Asia. by Green Beauty Conversations by Formula Botanica
38 min listen
Is This $265 “Self-Healing” Face Cream Really The GOAT? An Augustinus Bader Explainer: Stem cell scientist and skincare founder Augustinus Bader and co-founder Charles Rosier reveal why Hollywood’s hottest blue bottle is being touted as the “Greatest Skincare Product of All Time.” by Breaking Beauty Podcast
44 min listen

Discover this podcast and so much more

How Glossier Is Giving the Beauty Industry a Makeover

How Glossier Is Giving the Beauty Industry a Makeover

Description

Titles in the series (100)

More Episodes from The Growth Show

Related podcast episodes