29 min listen
070: Chronis Lalas on Prospect Theory and 'Making a Behavioral Economist'
070: Chronis Lalas on Prospect Theory and 'Making a Behavioral Economist'
ratings:
Length:
49 minutes
Released:
Jan 28, 2016
Format:
Podcast episode
Description
Chronis Lalas is a recent graduate from the University of Macedonia, Greece with a BA in Economics.
Chronis blogs at The Newbie Economist and aspires to be a behavioral economist that will optimize Fortune 500 corporations’ marketing campaigns through analyzing their existing customers’ behavior.
In this episode you will learn:
about Prospect theory.
about the reciprocity shown by TOMS shoe store in Thessaloniki, Greece.
how playing French music influences the purchase of French wine.
how the names of products and how they are pronounced can change the way consumers think about the product.
and much more.
Check out all the links and resources mentioned in this episode at www.economicrockstar.com/chronis
Chronis blogs at The Newbie Economist and aspires to be a behavioral economist that will optimize Fortune 500 corporations’ marketing campaigns through analyzing their existing customers’ behavior.
In this episode you will learn:
about Prospect theory.
about the reciprocity shown by TOMS shoe store in Thessaloniki, Greece.
how playing French music influences the purchase of French wine.
how the names of products and how they are pronounced can change the way consumers think about the product.
and much more.
Check out all the links and resources mentioned in this episode at www.economicrockstar.com/chronis
Released:
Jan 28, 2016
Format:
Podcast episode
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