Hope Leigh is on the podcast today to talk about creating content, preparing for virality (it’s kinda like preparing for a good earthquake), and the exact kind of consistency that’s going to help you grow your audience. Her mantra: capture joy & build community. Hope’s danced with a few viral campaigns that we’ll get to in this podcast. These days she’s a branding strategist & content creator that works with dozens of brands to help make their shit look dope online. More from Hope: hopeleigh.com More from the podcast: groundupshow.com