Asher Roth is a rapper by trade. He first plugged into the music industry in 2009 with his debut album Asleep in the Bread Aisle & his platinum single “I Love College”. But this podcast episode isn’t as much about those days as it is about his decision to unplug & start over. We discuss the process of taking ownership of your content & creating music for yourself, the difference between making an album in your closet vs the big industry studios (and where his best tracks have come from). We also talk simplicity, making change on the local level, social media, & how to get started. groundupshow.com