Lee Clow has been making this thing called “advertising” for more than 40 years. He started at Chiat Day in Los Angeles when there were 10 people and 2 accounts and has been there ever since.
In This Episode:
-Growing up adopted post WWII
-Identifying his passion for art early on
-The meaning of “applied art”
-How the advertising agency shifted to mavericks leading the way
-Looking for the things he could become obsessive about
-Why he was drawn to advertising
-How the idea originated for the Apple Genius Bar
-Finding the romance in advertising, looking for the emotional center of a brand
-From form to formless – having a disruptive nature
-Working closely with Steve Jobs and why “impute” mattered
-Why he’s most proud of the relationships along the journey
-Behind the scenes of Apple’s “Think Different” campaign
-Needing resiliency to overcome the downside of the advertising business
-Finding ideas in listening