The enrollment management field isn’t well known for experimental design but Eric Maguire as Franklin and Marshall College’s Vice President & Dean of Admission & Financial Aid is pushing that boundary.  His approach embodies the Edison Model that embraces experimentation and purposeful failure as key ingredients to enrollment success.  From the use of recruitment control groups to assessing the use of non-cognitive variables in selection, Thom and Brad’s interview of this industry thought leader outlines a new framework for thoughtful enrollment management.  It’s an all Pennsylvania episode of The Weightlist so come on in and join the conversation. Beers: Thom: Victory Brewing Company, Downingtown, PA, www.victorybeer.com  Old Horizontal, https://untappd.com/b/victory-brewing-company-old-horizontal/3828  Brad: Victory Brewing Company, Downingtown, PA, www.victorybeer.com  Prima Pils, https://untappd.com/b/victory-brewing-company-prima-pils/3820  References: Lancaster Brewing Company, www.lancasterbrewing.com  Music: Artist: Jason Shaw, http://freemusicarchive.org/music/Jason_Shaw  Track: Rocky Top, http://freemusicarchive.org/music/Jason_Shaw/Audionautix_Acoustic/ROCKY_TOP_traditional__1-44 Used under Creative Commons Attribution 3.0 United States License, https://creativecommons.org/licenses/by/3.0/us, No revisions made.