Do you know how many students would apply to your institution if you did NOT recruit them? Does the “Fast App” approach work? By popular request, Brad and Thom welcome Eric Maguire, Vice President & Dean of Admission & Financial Aid at Franklin and Marshall College, back to The Weightlist to report results from enrollment experiments he and his team ran this past admissions cycle. In one of the most fascinating discussions yet on the podcast we explore return on investment, recruitment truth over mythology, why the feedback from failure is a gift, and of course, cold beer. Beers: Thom: Collaboration Sweetwater Brewing Company & Telluride Brewing Company, Atlanta, GA & Telluride, CO, sweetwaterbrew.com & www.telluridebrewingco.com, Torikumi Wasabi Infused Blonde Ale, https://untappd.com/b/sweetwater-brewing-company-torikumi-dank-tank/2134472  Brad: Sociable Cider Werks, Minneapolis, MN, sociablecider.com, Freewheeler Dry Apple Cider, https://untappd.com/b/sociable-cider-werks-freewheeler-dry/522697  References: 2014-2015 State of CRM Use in Higher Education Report, AACRAO, 2014-2105, http://www.aacrao.org/docs/default-source/PDF-Files/state-of-crm-use-in-higher-education-report_bw.pdf?sfvrsn=2 Steve Jobs quote, https://www.youtube.com/watch?v=FF-tKLISfPE (quote is at 4:00 minute mark, but the whole video is worth the time) Music: Artist: Jason Shaw, http://freemusicarchive.org/music/Jason_Shaw  Track: WHEELS, http://freemusicarchive.org/music/Jason_Shaw/Audionautix_Acoustic/WHEELS_________________3-30  Used under Creative Commons Attribution 3.0 United States (CC BY 3.0 US) License, https://creativecommons.org/licenses/by/3.0/us No revisions made.