Frank Truglio (@IamPeritus) is a serial entrepreneur and co-founder of a new website, Peritus.nyc, which connects creative pros to companies and agencies seeking talent. Peritus is unique in their use of technology, creating a detailed information profile for candidates in their database, and indexing creatives based on their characteristics and experiences.
In this conversation, Frank discusses the founding of Peritus, how his team used off-the-shelf software to quickly build their first version, and how he keeps thing organized while developing in sprints and working double shifts.
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Show Notes & Links

Peritus.nyc
Peritus means “Skilled” in Latin
Peritus is an “invite-only platform”
Frank has spent the last few years working in ski & snowboarding retail
Peritus was created to solve the problem with seasonal and on-demand recruitment
“Partner with us when all your other options fail.” ← Click to Tweet
Most recruitment websites are “repackaged job boards”
“We’re a team of two, but we have the backing of 253″ ← Click to Tweet


The Everything Store by Brad Stone On Amazon and On Audible


“Every new startup is a technology company operating within.” ← Click to Tweet
HEX, Peritus’s six-point indexing system
Pandora, creators of The Music Genome Project
Frank focuses on business relationships, back-end technology; his co-founder focuses on content, social media, and marketing
SEO & Web Optimization
Key Performance Indicators (KPIs)
Drop-off rates/Bounce rates → target of 40%
Vanity Metrics
Aimee Mann has twice favourited tweets from Prescott
“Get it out quicker than you can build it” ← Click to Tweet
Loops and Arrays, in programming
Object-oriented programming
SQL and MongoDB
vis-à-vis
 Pertius on Twitter
 Pertius on Instagram
 Email Frank with the subject line “Prescott’s Podcast Rocks”

Tools

WordPress CMS
Google Analytics
Bootstrap with PHP and WordPress
Dropbox
Google Drive
Zapier
TypeForm for registration
MailChimp
Basecamp
RelateIQ, CRM service which is the core of Peritus

Techniques

Use APIs to integrate point-of-sales technology with your CMS and software
Don’t get buried in KPIs; find a few important ones to monitor
Create a Google Sheet to track your metrics; update monthly
Avoid Vanity Metrics
Regarding features, ask “Do we need this now?”
Use Zapier to stitch together various web apps and services
Use Agile Methodology & Sprints to develop features
Find your passion; no energy will come without passion

Habits

Continually update content on your site, adjust your AdWords
Wake up at 6, check the calendar to plan the day
Check email, but don’t let it derail the day
Chunk the day; interviews from 10-3, client discussion after that, then more email
Avoid coffee to keep energy constant; avoid spikes

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Get The Everything Store by Brad Stone as a free audiobook
Get The Episode

Download The Busy Creator Podcast, episode 45(MP3, 34:57, 17 MB)
Download The Busy Creator Podcast, episode 45(OGG, 34:57, 27.8 MB)


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