Grits on Side Hustling, Finding Your Niche, & Staying in Your Lane
Have you ever had someone in passing conversation ask you, "Are ya workin' hard or hardly workin'?"
I used to get this from some of the older folks who would come through my cash register when I worked for a Midwest Grocery Chain called Hy-Vee.
Of course, my answer was always, "Hardly workin'."
When I think about this phrase now, I feel most people I come across are hardly workin'. They're the same ones complaining that nothing good is poppin' off in their lives when, in reality, they're coasting and seeking shortcuts.
At the end of the day, hard work pays off—and there aren't too many people working harder than today's guests.
I'm talking about Reuben and Toya Levi who tag team Grits. It's more than just dope merch flexin' Reuben's design and handy craft: it's a Southern Lifestyle Black Americana brand out of Houston, Texas, that has gained national attention with no signs of slowing down.
Grits started off as a passion project but has transformed into something bigger that educates, inspires, and, of course, decks us out in some of the the finest threads in the game.
Today, Reuben and Toya share:

The value of side hustling
The power of personal projects
Tips on finding your niche and creating loyal fans
Working hard and taking risks = aka No Grits, No Glory
As well as their Green Book Project, pizza, and more

Enjoy This Episode?
If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.
Shownotes

Connect with Grits: Website | Instagram
Learn more about the Green Book Project
Download your FREE Side Hustler's War Chest
Get your FREE audiobook download from Audible
Join our Private Global Facebook Community of Creators
Listener of the Week: MarcusAncel usa
Podcast Editor: Aine Brennan
Shownotes Editor: Paige Garland
Video Editor: Colton Bachar
Podcast music: Blookah

Want to Support the Show?

Become a backer on Patreon
Leave an Apple Podcast Rating and Review
Share the show on social media or follow the Perspective Podcast Instagram

Subscribe via your favorite podcast player:

Apple Podcasts
Spotify
Google Play Music
Overcast