Todd Berger & Lucian Föhr are the Founders of Berger & Föhr, a graphic design agency based out of Boulder, Colorado. They also recently started Ello, a social network designed to be censor-free.  Ello is the only network designed for creators, by creators. A robust and growing community of artists, designers, musicians, illustrators, photographers, architects, GIF makers - creators, who understand that our process, practice, values and passions can push the world forward in a better direction. Unlike the status quo advertising platforms that masquerade as social networks, Ello is not in business to harvest as much of your personal data and sell you as many ads as possible. As a Public Benefit Corporation, Ello has a legal mandate to never sell ads or personal data to third parties. In this episode, we discuss: Their social network, Ello. Why they have their agency on pause. All of the challenges and joys of creating a product in the startup environment.