Frontify is the software that all designers have thought about creating. Roger is one of the few who actually followed through on the idea. Frontify is a company that focuses on brand management with a Software-as-a-Service business model. Their software helps you easily create brand style guides, design workflows, and visual collaboration projects. In his role as founder and CTO, Roger is passionate about the design, code, and UX of the end product. You can follow him on Twitter here. In this episode, we discuss: The challenges of creating your first startup. The benefits of being in Switzerland. How FIFA impacts their office culture. You can get show notes at ObsessedShow.com.