17 min listen
EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda
EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda
ratings:
Length:
24 minutes
Released:
Oct 13, 2016
Format:
Podcast episode
Description
Ben Uyeda – a respected architect and creative genius. Listen to hear how Ben makes money off YouTube, earns serious subscriber numbers, and acquires some pretty sweet assets. Famous Five: Favorite Book? – Accidental Billionaires What CEO do you follow? – N/A Favorite online tool? — Steller Do you get 8 hours of sleep?— About 6 and a half If you could let your 20 year old self know one thing, what would it be? – “Just to be nice and patient with people” Time Stamped Show Notes: 01:38 – Nathan introduces Ben to the show 02:21 – What Ben does on Youtube and how he is monetizing it 02:28 – Ben wanted to give affordable design to the masses 02:43 – Started to make videos of how to make affordable modern furniture 03:00 – Product immigration into the video content itself is how you make money 03:20 – Producing a video product is more difficult 03:45 – First branded deals 03:55 – Homemade-modern.com 04:15 – DIY concrete design deal 04:30 – Home Depot is Ben’s biggest client 04:40 – Created a series of content packages 04:50 – Step by step video instructions and social media posts 05:10 – Creating a bunch of products at once 05:18 – It is often rare for big brands to have a real YouTube presence 05:38 – Ben started in this field in 2013 05:45 – First year revenue 05:50 – First 6 months get Ben 10-15,000 subscribers in Youtube 06:00 – Brands that gave Ben donations 06:10 – Ben made a deal of 10 videos per brand after getting 20,000 subscribers 06:38 – “You can’t get paid cash until you have 100,000 subscribers” 06:48 – Making a whole package of content 07:00 – Ben’s deal on brands versus traditional commercial 07:40 – Total 2015 revenue 07:50 – Adsense money 08:15 – Ben buys his own equipment 08:44 – Long format video is what Youtubers doesn’t usually do 09:00 – Long format video is an over 20-minute video 09:09 – Youtube to TV 09:45 – Offering brands full-length videos 10:05 – Person to contact if one needs a full length videos 10:10 – Brands have agencies that they work with 10:20 – Do reverse engineering to find a person 10:30 – Message on Instagram 11:20 – Show the brands that you can do it 11:33 – Put their tools in the video and get positive response 11:45 – Projected revenue this year 11:55 – 68 clients 12:05 – How to scale a business? 12:20 – Scaling would be finding the right people 13:07 – Find 2 to 3 brands that are compatible 13:16 – You can get promotional ad even if the brands didn’t pay you 13:43 – Collecting and acquiring assets 14:26 – Ben’s content is instructional 14:55 – Connect with Ben through Instagram 17:44 - The Famous Five 3 Key Points: If you know you can do it, just do it – approval isn’t always necessary. There’s a right recipe for everything. Be creative – it can get you somewhere. Resources Mentioned: Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal developers. Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks – The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. @benjaminuyeda – Ben’s Instagram account Show Notes provided by Mallard Creatives
Released:
Oct 13, 2016
Format:
Podcast episode
Titles in the series (100)
Hollis Carter: How To Charge $3k For Mastermind: Nathan Latka brings you top entrepreneurs daily inspired by Tim Ferriss, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, NPR, HBR, the StartUp podcast, Art of Charm, Dave Ramsey, Planet Money, APM Marketplace, Mixergy, Seth Godin, #AskGaryVe by SaaS Interviews with CEOs, Startups, Founders