19 min listen
EP 609: Pagecloud Raises $8.5M Helping 8500 SMB's Drag and Drop Websites Together with CEO Craig Fitzpatrick
EP 609: Pagecloud Raises $8.5M Helping 8500 SMB's Drag and Drop Websites Together with CEO Craig Fitzpatrick
ratings:
Length:
20 minutes
Released:
Mar 25, 2017
Format:
Podcast episode
Description
Craig Fitzpatrick. He’s a serial entrepreneur, self-professed child nerd, and CEO of PageCloud. Famous Five: Favorite Book? – The Biography of Steve Jobs What CEO do you follow? – Steve Jobs Favorite online tool? — N/A Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – “Jump in while there’s still nothing to lose” Time Stamped Show Notes: 01:22 – Nathan introduces Craig to the show 01:48 – PageCloud is a SaaS business 02:10 – PageCloud is different from Weebly and Wix, but they are in the same space 03:28 – PageCloud has reinvented the experience for desktop publishing and puts it into your browser 03:56 – Average customer pay per month 04:08 – RPU 04:22 – PageCloud was launched in September 2014 04:48 – Craig started PageCloud as a hobby 04:48 – Craig has been frustrated with desktop publishing in the past 05:20 – Craig shares how he started the planning and creating of PageCloud 06:15 – Craig’s previous company 06:45 – Team size 06:52 – The team is based in Canada 07:05 – PageCloud is well-funded 07:17 – PageCloud has raised a few rounds 07:40 – First three rounds are convertible note and the fourth one is a priced round 07:55 – Average number of customers 08:15 – MRR 08:24 – PageCloud was in Kickstarter 09:00 – Below $200K MRR 09:23 – Craig shares how they pre-sell: 10:00 – They built a landing page from TechCrunch’s promo video 10:30 – Craig did a lot of marketing before the launch 11:19 – Starting price point 11:30 – Average number of units sold 12:21 – Craig learned how to do effective marketing in 6 months 12:40 – Craig put in $1M in paid advertising 12:56 – The payback was just after a month 13:10 – Gross customer churn 14:30 – CAC 14:50 – LTV 15:32 – 2017 goal 17:01 – The Famous Five 3 Key Points: Don’t be afraid to invest in marketing – it shows that you believe in your product. Be innovative—make a change in an industry that is quite stationary. There is no time better than the present to get started. Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives
Released:
Mar 25, 2017
Format:
Podcast episode
Titles in the series (100)
EP 102: Pro Surfer to $2m in 12 months with this product?: Nathan Latka brings you top entrepreneurs daily inspired by Tim Ferriss, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, NPR, HBR, the StartUp podcast, Art of Charm, Dave Ramsey, Planet Money, APM Marketplace, Mixergy, Seth Godin, #AskGaryVe by SaaS Interviews with CEOs, Startups, Founders