Allan Wille. He was on The Top on December 12, 2016, Episode 506. His company, Klipfolio, raised $7.9M in the past and has grown to 7000 paying customers. They create dashboard software for companies who want to monitor their business processes. Klipfolio is into something incredible, tune in as Allan shares about it on today’s episode. Famous Five: Favorite Book? – What CEO do you follow? –  Favorite online tool? — Do you get 8 hours of sleep?— If you could let your 20-year old self, know one thing, what would it be? –   Time Stamped Show Notes: 02:22 – Nathan introduces Allan to the show 02:52 – Klipfolio is an online and cloud based, and they create real-time dashboard software for SMBs 03:03 – There are over 7000 companies globally who uses Klipfolio 03:15 – Klipfolio just had a $12M Series B raise 03:33 – Klipfolio has a total of $19.9M total raised 03:41 – Klipfolio already has good investors in their cap table 03:56 – Allan shares how he came up with the Series B 04:19 – The initial intent was to bring in new investors 04:30 – Things turned out differently from the initial intent 04:47 – RPU 04:55 – MRR 05:02 – 2017 MRR goal 05:52 – Klipfolio licenses per number of dashboards 06:25 – Allan wants customers to see Klipfolio’s value first 06:35 – CAC 07:20 – LTV 07:33 – Team size 08:00 – Klipfolio believes in product first policy 08:21 – Most of the investment will go into Klipfolio’s product 08:35 – Allan shares where they spend most of their CAC 09:00 – Klipfolio will add more people in sales and support 09:13 – “We’re actually gonna put a lot of effort in content strategy” 09:37 – Allan is friends with Craig Fitzpatrick from Pagecloud, who talks about content marketing, too 10:26 – Allan wants the system to be more efficient to maximize user experience 10:44 – Allan was able to get a great valuation 11:06 – Allan shares how things happened during the valuation 12:23 – Allan shares the offer he received 12:55 – The questions Allan had before accepting the offer 13:30 – The first offer was a low-ball 15:03 – “In many cases, terms are probably more important than valuation—multiple or the actual preimposed” 15:54 – “We got to basically where we wanted to be” 16:35 – Allan was happy with the terms 16:45 – One of the terms is 1x multiple 17:14 – The other term includes an anti-dilution clause 18:20 – Nathan closing the episode   3 Key Points: There are cases where terms are more important than valuation. Content strategy plays a big role in marketing – invest in it. Go in the direction you want to be.   Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives