62 min listen
Autoline After Hours 53 - The Word for Today is 'Brandsition'
Autoline After Hours 53 - The Word for Today is 'Brandsition'
ratings:
Length:
72 minutes
Released:
Apr 30, 2010
Format:
Podcast episode
Description
This week we welcome Nina Beckhardt, President of The Naming Group, a company that specializes in branding. She’ll be joining us to offer her expertise in how car names are created–what works and what is a total disaster? Of course we’ll also get into the news of the week including Chevy’s decision to dump Campbell-Ewald, its advertising agency since 1919. Plus, we’ll talk money: do recent earnings mean the industry has turned the corner? Is GM’s deception that it has paid off all government loans going to backfire? Why has Ford stock plummeted despite the fact that the company beat analysts’ expectations? John McElroy’s in studio with Peter De Lorenzo, the Autoextremist, as well as David Welch from Bloomberg BusinessWeek.
Released:
Apr 30, 2010
Format:
Podcast episode
Titles in the series (100)
Autoline After Hours 6 - Rally Cap Roundtable: You’ve got to check this one out. McElroy and his “After Hours” cohorts Mr. AutoExtremist Peter De Lorenzo and public relations master Jason Vines are joined in the studio by Mark Phelan, car critic from the Detroit Free Press to discuss the hottest... by Autoline After Hours