8 min listen
Introverts, Guy Kawasaki, & The GaryVee Movie
Introverts, Guy Kawasaki, & The GaryVee Movie
ratings:
Length:
12 minutes
Released:
Dec 16, 2014
Format:
Podcast episode
Description
#QOTD: Where do you watch or listen to the #AskGaryVee Show?
I think that Instagram and Twitter are tremendously different. Look, Twitter is the town hall, the cocktail party of the social world. When things happen in the world and there’s breaking news, we’re running to Twitter not Instagram – we want the chatter, not the images. However, I do believe that Instagram has found a way (at least up til now) to gain the most attention from the consumer where we've found ourselves looking at those pictures pretty consistently.
Attention wins and that’s what Instagram has been able to capture. People are actually consuming content on Instagram, whereas on Twitter, those days are over. Back in the day I used to be able to send out a tweet and although I had a substantially lower reach I was still able to garner that attention. Instagram, due to its image-focused nature, is naturally able to capture our attention more easily. And let’s face it, we’re lazy, and it’s much easier to consume an image than to take the time to read a few lines or click through to a long form piece of content. It’s just the nature of our tendencies, our attention spans, and the mediums where we’re consuming this content, which happens to stem from the palms of our hands.
OH! And did I mention? I have an Instagram account. You should follow me :) @GaryVee
I think that Instagram and Twitter are tremendously different. Look, Twitter is the town hall, the cocktail party of the social world. When things happen in the world and there’s breaking news, we’re running to Twitter not Instagram – we want the chatter, not the images. However, I do believe that Instagram has found a way (at least up til now) to gain the most attention from the consumer where we've found ourselves looking at those pictures pretty consistently.
Attention wins and that’s what Instagram has been able to capture. People are actually consuming content on Instagram, whereas on Twitter, those days are over. Back in the day I used to be able to send out a tweet and although I had a substantially lower reach I was still able to garner that attention. Instagram, due to its image-focused nature, is naturally able to capture our attention more easily. And let’s face it, we’re lazy, and it’s much easier to consume an image than to take the time to read a few lines or click through to a long form piece of content. It’s just the nature of our tendencies, our attention spans, and the mediums where we’re consuming this content, which happens to stem from the palms of our hands.
OH! And did I mention? I have an Instagram account. You should follow me :) @GaryVee
Released:
Dec 16, 2014
Format:
Podcast episode
Titles in the series (100)
The Big Difference Between Sales and Branding: #QOTD: What will the results of the Jets-Lions game be? Look, I'm a salesman. I'm all about the CTA (Call to action), but at the end of the day we're talking about the difference between sales and branding. Anybody can be a great salesman, but... by The GaryVee Audio Experience