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Trading Places

Trading Places

FromThe Bottom Line


Trading Places

FromThe Bottom Line

ratings:
Length:
28 minutes
Released:
Feb 5, 2015
Format:
Podcast episode

Description

Naked bath bombs, in-store coffee shops and customer satisfaction charts: Evan Davis and guests discuss some of the secrets to retailing success. Each of them runs of a chain of stores but with hundreds, even thousands of outlets both here and abroad, how do they maintain their brand identity? And what persuades customers to buy their products ahead of their rivals'?

Guests:
Mark Constantine, Founder and Managing Director, Lush cosmetics

Debbie Robinson, Managing Director, Spar UK

Robert Forrester, Founder and CEO, Vertu Motors plc.
Released:
Feb 5, 2015
Format:
Podcast episode

Titles in the series (100)

Evan Davis hosts the business conversation show with people at the top giving insight into what matters